Creative Computers' MacMall Reports Record $4 Million in iMac Orders; Demand From PC Owners Drives Expanded Exposure for iMac.TORRANCE, Calif.--(BUSINESS WIRE)--Aug. 24, 1998--Creative Computers, Inc. ("Creative") (Nasdaq: MALL) today announced that its MacMall division, a major cataloger cat·a·log or cat·a·logue n. 1. a. A list or itemized display, as of titles, course offerings, or articles for exhibition or sale, usually including descriptive information or illustrations. b. and Internet provider Internet provider - Internet Service Provider of Mac products, reported a record $4 million in orders of Apple Computer Inc.'s ("Apple")(Nasdaq: AAPL AAPL Apple Computer, Inc. (stock symbol) AAPL American Association of Professional Landmen AAPL American Academy of Psychiatry and the Law AAPL Advance Audiovisual Presentation Limited AAPL Advocates for Arkansas Public Libraries ) iMac as the company continues to take orders into the second week of the product launch. The sales represent the Company's largest ever dollar volume for a computer at launch. Additionally, the Company reports that it has received so much interest in iMac from its PC customers that it will expand its exposure for iMac by advertising it in its PC Mall and ComputAbility catalogs. "We expected it to be big, but consumer interest in iMac is bigger than big," said Dan DeVries, executive vice president of Sales and Marketing of Creative, which owns and operates MacMall. "Our CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Frank Khulusi, and I are both so excited about iMac that we each bought one for our families." "Orders for drives, USB USB in full Universal Serial Bus Type of serial bus that allows peripheral devices (disks, modems, printers, digitizers, data gloves, etc.) to be easily connected to a computer. scanners, printers, connection devices and software have also been fantastic," added DeVries. MacMall offers a complete selection of iMac peripherals. "We're shipping iMac every day in response to the incredible consumer demand for our newest computer," said Mitch Mandich, Apple's senior vice president of Worldwide Sales. "As Apple's second largest cataloger, Creative is a key part of our channel, and has helped fuel the intense consumer demand for iMac. We're delighted that it's helping us attract Mac owners, as well as first-time buyers first-time buyer n → persona que compra su primera vivienda first-time buyer n → personne achetant une maison ou un appartement pour la première fois first-time buyer and PC customers, by featuring iMac in all its catalogs." MacMall was the first Apple reseller An organization that sells hardware and software to the general public. Resellers purchase products from software publishers and hardware manufacturers. to offer 32 MB of extra RAM with every iMac purchased, as well as up to $675 of discounts on products purchased with it. The Company has established a special Internet site -- http://www.macmall.com/imac -- to help handle consumer demand for ordering iMac. Creative Computers, Inc. is a leading direct marketer of personal computers and related products. The Company offers over 45,000 products to its customers. The Company creates demand for its products through its distinctive, full-color MacMall, PC Mall, and ComputAbility catalogs, outbound marketing, Internet marketing See Internet advertising. and its Web sites, and other promotional materials. The Company's staff of over 400 knowledgeable sales executives, telemarketing telemarketing, the practice of selling goods or services to customers by means of the telephone or of surveying consumer preferences in telephone conversations. , customer service and technical support personnel work together to provide high-level customer service and gain customer loyalty. Creative also sells computers, computer-related products and subsidiary, uBid, Inc. uBid's Web site is located at http://www.ubid.com. Creative Computers is a growicomputability.com. The sites offer more than 28a strategic part of the business. Customers may also call MacMall sales at (800) 222-2808, PC Mall sales at xcept for historical information, all of the statainties and it is possible that the assumptions made by management may not materialize. There can be no assny will continue to receive demand and/or adequ Company's SEC reports, including but not limited to those set forth in the section entitled "Certain Factoruters, Inc., Torrance Frank Khulu on the Internet with Hyperlinks to your home page. |
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