Creative Computers, Inc. to Initiate Internet Auctions.TORRANCE, Calif.--(BUSINESS WIRE)--Nov. 14, 1997--Creative Computers, Inc. (``Creative'') (Nasdaq:MALL) today announced the formation of uBid, Inc. as a wholly-owned subsidiary. uBid will sell computers, computer-related products and consumer electronics, from a variety of leading manufacturers, through an auction format on the Internet. The uBid auction website will launch by 1997 year end. When visiting the uBid website, shoppers will review an item or group of items and offer bids -- driving the price toward a true market value. During the auction, bidders are notified via e-mail when they have been outbid out·bid tr.v. out·bid, out·bid·den or out·bid, out·bid·ding, out·bids To bid higher than: We outbid our rivals at the auction. by a competing shopper. Customers can increase their bid by simply replying to the e-mail or by returning to the fast-paced action at the uBid website. When the auction closes, the highest bidders HIGHEST BIDDER, contracts. He who, at an auction, offers the greatest price for the property sold. 2. The highest bidder is entitled to have the article sold at his bid, provided there has been no unfairness on his part. win the merchandise at the price they bid for it. ``We see this as a terrific service for our online customers who are interested in finding bargain prices and it benefits Creative by giving us a means to sell excess, refurbished and limited merchandise through a very cost-effective and expedient ex·pe·di·ent adj. 1. Appropriate to a purpose. 2. a. Serving to promote one's interest: was merciful only when mercy was expedient. b. means,'' stated Frank Khulusi, Creative's President and Chief Executive Officer. ``The Internet provides an ideal forum for the auction format because it reaches a broad buying base and, through the bidding process, enables us to achieve a high market value for these products.'' David Hirschman, a Creative Computers veteran, has been appointed as Vice President of uBid. During Mr. Hirschman's four-year tenure at Creative Computers, he has served as Vice President of Product Management and Vice President of Marketing Operations. A quality team of product management, customer service, marketing, and web development associates are finishing preparations to launch uBid. Mr. Khulusi continued, ``I am very excited about this announcement. It is a major step in our strategy of continuing to expand our position as one of the market leaders.'' Creative Computers, Inc. is a leading direct marketer of personal computers and related products. The Company offers over 45,000 products to its customers. The Company creates demand for its products through its distinctive, full-color MacMall, PC Mall, DataCom Mall and ComputAbility catalogs, outbound out·bound adj. Outward bound; headed away: outbound trains. Adj. 1. outbound - that is going out or leaving; "the departing train"; "an outward journey"; "outward-bound ships" marketing, Internet marketing See Internet advertising. and its websites, retail showrooms and other promotional materials. The Company's staff of over 300 knowledgeable sales executives, telemarketing telemarketing, the practice of selling goods or services to customers by means of the telephone or of surveying consumer preferences in telephone conversations. , customer service and technical support personnel work together to provide high-level customer service and gain customer loyalty. Customers may call PC Mall sales at 800/555-MALL, DataCom Mall sales at 800/898-DATA, MacMall sales at 800/222-2808, and ComputAbility sales at 800/558-0003, or shop Creative on the Internet at http://www.pcmall.com, http://www.datacommall.com, http://www.macmall.com or http://www.computability.com -0- Except for historical information, all of the statements, expectations and assumptions contained in the foregoing are forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. . The realization of any or all of these expectations is subject to a number of risks and uncertainties, and it is possible that the assumptions made by management may not materialize. In addition to the factors set forth above, other important factors that could cause actual results to differ materially from our expectations include competition from other catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C. and retail store resellers and price pressures related thereto; uncertainties surrounding the supply of and demand for products manufactured by and compatible with Apple Computer and clones thereof; our reliance on Apple Computer, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Hewlett Packard, Compaq and other vendors; and risks due to shifts in market demand and/or price erosion of owned inventory. This list of risk factors is not intended to be exhaustive. Reference should also be made to the risk factors set forth from time to time in the Company's SEC reports, including but not limited to those set forth in the section entitled en·ti·tle tr.v. en·ti·tled, en·ti·tling, en·ti·tles 1. To give a name or title to. 2. To furnish with a right or claim to something: ``Certain Factors Affecting Future Results'' in its Annual Report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. for 1996. CONTACT: Creative Computers, Inc. Frank Khulusi/Richard M. Finkbeiner, 310/787-4500 or Seiler Martin Ekman, LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control Tom J. Ekman/Jody Martin/Steven Seiler, 310/312-7880 |
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