Creative Computers, Inc. Announces Increased PC Sales and Hewlett Packard Vectra Authorization.TORRANCE, Calif.--(BUSINESS WIRE)--Aug. 14, 1996--Creative Computers, Inc. ("Creative") (Nasdaq: MALL) today announced that the Company recently received authorization from Hewlett Packard (NYSE NYSE See: New York Stock Exchange : HWP HWP Height (and) Weight Proportionate HWP Half-Wave Plate HWP Highway Patrol HWP Height Weight Proportional HWP Hewlett-Packard Corporation (stock symbol) HWP Hydrolyzed Whey Peptides ), to carry HP's Vectra 500 desktop personal computers. The products will be marketed through Creative's PC Mall and DataCom Mall catalogs, inbound in·bound 1 adj. Bound inward; incoming: inbound commuter traffic. Adj. 1. inbound and outbound out·bound adj. Outward bound; headed away: outbound trains. Adj. 1. outbound - that is going out or leaving; "the departing train"; "an outward journey"; "outward-bound ships" corporate sales forces and in the Company's retail stores. The Company already carried the HP laptop Same as laptop computer. laptop - portable computer line. The addition of this IBM-compatible product line is intended to further boost Creative's penetration into the PC market. During the third quarter to date, Creative's PC sales reached their highest point in the Company's history. "We believe the HP authorization is important in three major ways: First, it should assist us in moving toward our goal of increasing our PC base of business. Second, we believe it expresses HP's confidence in Creative's direct marketing expertise. Third, it will enable us to provide an additional quality line of products to meet our customers' needs," explained Creative's President and Chief Executive Officer Frank Khulusi. "Our goal is to become a single source for all of our customers' personal computer product needs, both PC and Mac. We can now add products from one more of the premier hardware manufacturers to our already broad product offerings," Khulusi added. Except for historical information, all of the statements, expectations and assumptions contained in the foregoing are forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. . The realization of any or all of these expectations is subject to a number of risks and uncertainties, and it is possible that the assumptions made by management not materialize. In addition to the factors set forth above, other important factors that could cause actual results to differ materially include the competition from other catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C. and retail store resellers and price pressures related thereto; uncertainties surrounding the supply of and demand for products manufactured by and compatible with Apple Computers and clones thereof; and reliance on Apple Computers and other vendors. This list of risk factors is not intended to be exhaustive. Reference should also be made to the risk factors set forth from time to time in the Company's SEC reports, including but not limited to its Annual Report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. for 1995. Creative Computers, Inc. is a direct marketer of personal computer hardware, software and peripheral products for users of Apple Macintosh Apple Macintosh - Macintosh and DOS/Windows personal computers. The Company offers over 14,500 products to its customers through its distinctive, full-color MacMall, PC Mall and DataCom Mall catalogs, and other promotional materials. The Company's staff of over 250 knowledgeable telemarketing telemarketing, the practice of selling goods or services to customers by means of the telephone or of surveying consumer preferences in telephone conversations. , customer service and technical support personnel work together to provide high-level customer service and gain customer loyalty. Customers may call MacMall telemarketing representatives at 800/222-2808 and PC Mall representatives at 800/555-MALL, or shop Creative on the Internet at http://www.macmall.com or http://www.pc-mall.com. For more information on Creative Computers via facsimile at no cost, call 1-800-PRO-INFO and dial client code 066. CONTACT: Creative Computers, Inc. Frank Khulusi, 310/787-4500 or The Financial Relations Board Fiona Ross, 310/442-0599 (general info) Tom Ekman, 310/442-0599 (investor) |
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