Creative Artists Agency and Interactive Pictures to Bring IPIX Technology to Entertainment Industry; Leader in Immersive Imaging to be Represented by CAA.

SAN JOSE, Calif. and OAK RIDGE, Tenn.--(BUSINESS WIRE)--July 21, 1999--

Interactive Pictures Corporation, a leader in immersive imaging for the Internet, and Creative Artists Agency (CAA) today announced an alliance to bring the next generation of photography and video to the entertainment industry.

Interactive Pictures' technology allows for the first time ever an unlimited number of viewers to self-navigate still photography and video streams from any angle.

The alliance matches the entertainment industry's premier talent agency, CAA, with the leading developer of immersive photography and video technology. Interactive Pictures has helped numerous organizations create virtual tours and enhanced digital marketing/electronic commerce efforts for many leading companies including Microsoft, Disney, Hilton Hotels, Toyota, Intel, National Geographic, Rent.Net, Coldwell Banker, CNN, The New York Times, The Chicago Tribune, Discovery Communications, the NFL and the NBA.

Interactive Pictures' IPIX technology is currently in use on leading sites including entertainment, news, travel, real estate, sports, auto, universities and ce with CAA will bring a new interactive brand of entertainment to Hollywood. In order to deliver this new experience we need to put IPIX images and V360 in the hands ofs Corp.

Introducing Interactive Picturest companies. Interactive Pictures will join the CAA/Intel Media Lab. The Media Lab was created in 1997 as a resource for clients interested in exploring state-of-the-art technology in motion picture, television and music.

"Interactive Pictures technology is positioned to enable a new generation of content creation by putting the viewers in control of their own viewing perspective. We are always look clients, and by associating with a true innovap Into The Future Of Entertainment

If "sX technology is helping to create a more interactive feel for digital imaging. Interactive Pictures debuted its V360 steerable video technology at IDG's Demo '99 conferexpanded bandwidth and interactivity provided by "After seeing the first ever 360 x 360 video, I am more convinced than ever that Interactive Pictures has redefined the entertainment experience by putting the viewer in control of the camera," said John Hendricks, Chairman & CEO, Discovery Communications, Inc. "Discovery plans to lead the industry in developing compelling, interactive, non-fiction content using cutting edge technologies like IPIX and V360."

Viewers can then navigate the image in real time using a computer mouse or keyboard. Since video images come from a fixed camera source, the viewer selected field of view is created at the viewers PC or set-top box and an unlimited number of viewers would each have the ability to select their own viewing perspective simultaneously, without increasing the overall bandwidth requirement.

V360 uses a high resolution, megapixel video camera and full 360 degree lens solution for simultaneous capture. Additionally, for those viewers that can't watch the broadcast and want to "tape it," Interactive Pictures' V360 allows users to store data and play it back from a disk thus permitting DVD or streamed video playback.

A final component of this innovation includes editing capabilities for viewers who wish to edit film and audio clips together -- which is of specific use for movie and film producers.

About CAA

Creative Artists Agency (CAA) is a Los Angeles-based literary and talent agency, representing many of the entertainment industry's most creative and successful actors, directors, producers, writers and musicians. Over the twenty-five year h corporate consulting for a broad range of compg of hazardous environments, an IPIX places vieolution that delivers a completely immersive 360 x 360 degree photographic experience providing interactive, spherical images. An IPIX takes the viewer from earth to sky, floor to ceiling and horizon to horizon, all from two simple opposing photographs captured by a fisheye lens and seamlessly blended together.

Interactive Pictures has helped numerous organizations create virtual tours and enhancedanies including Microsoft, Disney, Hilton Hotels, Toyota, Intel, National Geographic, Rent.Net, Coldwell Banker, CNN, The New York Times, The Chicago Tribune, Discovery Communications, the NFL and the NBA.

Interactive Pictures maintains corporate headquarters in Oak Ridge, Tenn. and San Jose, Calif. For more information on Interactive Pictures products visit www.ipix.com.

Note to Editors: Interactive Pictures, IPIX and V360 are trademarks of Interactive Pictures Corporation. All other trademarks and registered trademarks are the property of their respective owners.