Creative Artists Agency Appoints Media and Marketing Veteran Roger Fishman to Lead Consulting Division.Business & Entertainment Editors BEVERLY HILLS Beverly Hills, city (1990 pop. 31,971), Los Angeles co., S Calif., completely surrounded by the city of Los Angeles; inc. 1914. The largely residential city is home to many motion-picture and television personalities. , Calif.--(BUSINESS WIRE)--Oct. 29, 2001 Creative Artists Agency Creative Artists Agency (CAA) is a talent and literary agency which represents a vast array of actors, musicians, writers, directors, and athletes, as well as a variety of companies and their products. (CAA Caa See CCC. ) today announced that Roger Fishman, former News Corporation Executive Vice-President for Worldwide Marketing, has joined the agency to lead its consulting division. Building clients' businesses through integrated marketing programs that leverage CAA's unique position in the entertainment world, the consulting division will profit from Fishman's vast marketing experience working with many of the world's most recognized brands. "Roger brings to CAA a rare combination of senior-level marketing experience and tremendous insights and relationships within the entertainment and media industries," said CAA President Richard Lovett. "Our corporate clients rely on CAA for innovative, results-oriented counsel and immediate access to the industry's key decision makers," Lovett added. "Roger shares our belief that entertainment has far more to offer consumer and technology brands than traditional product placement and sponsorship opportunities. He is the ideal leader for CAA's full range of integrated consulting services, including strategic advice, creative ideas and tactical support for marketers seeking to connect their brands with consumers through popular culture." Fishman, who from 1997-2000 was a member of News Corporation's Worldwide Executive Committee, reporting directly to President Peter Chernin Peter Chernin (born May 29, 1951 in Harrison, New York) is President and Chief Operating Officer of News Corporation, and Chairman and CEO of the Fox Group. In addition to the Fox duties, he is also a Corporate Director for American Express. , shares CAA's approach to corporate consulting. "Capturing consumers' attention and influencing their attitudes and behaviors has never been more challenging. CAA is unrivaled in its ability to leverage entertainment properties and new technologies as powerful tools for brand-building and business-building across the marketing and sales mix sales mix See product mix. ." Fishman continued, "CAA combines immediate access and unique insight into popular culture with a team of experienced, professional marketing strategists to help corporate clients communicate effectively in ways they never have before." Enhancing its ability to service corporate clients, CAA maintains an equity relationship with Shepardson Stern + Kaminsky, a leading communications consulting firm based in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of . Companies who have embraced the powerful assets of CAA and SS+K include Coca-Cola, Microsoft, Yahoo! Entertainment, Dell, TiVo, Hughes Network Systems Hughes Network Systems, LLC (HNS), is a provider of broadband satellite network products for businesses and consumers. HNS pioneered the development of high-speed satellite Internet access services and IP-based networks with its original DirecPC service but which it now markets , and Boeing Digital Cinema. While at News Corporation, Fishman developed the company's worldwide integrated sales and marketing team, and worked with the SKY Digital TV service in the U.K., TV Guide, HarperCollins, SKY Digital TV, and Fox cable channels. "From brand-building challenges to the digital distribution of content, the landscape for corporate marketing, technology and entertainment is changing dramatically," said Lee Gabler, CAA co-chairman and head of its television division. "Roger's deep understanding of these areas complements CAA's ongoing efforts to ensure that our artists and corporate clients anticipate and benefit from the shifting business environment." Fishman most recently served as general partner and COO for epartners, a London-based venture capital firm led by News Corp. and softbank with new media and entertainment investments worldwide. In previous positions, Fishman was Executive Vice-President, Marketing, for Tele-TV Media, and was Vice President, Worldwide Marketing, Sales and Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , at Hard Rock Cafe Hard Rock Cafe is a chain of casual dining restaurants. It was founded in 1971 by Isaac Tigrett and Peter Morton, and their first Hard Rock Cafe opened near Hyde Park Corner in London, in a former Rolls Royce car dealerships showroom close to Hyde Park, where in 1979 they began to International. At The Coca-Cola Company, where Fishman spent four years, he developed and negotiated sales and image-building programs for Coca-Cola brands and corporate customers through the use of entertainment properties such as the Olympics, with NBC Sports and Warner Music Group Warner Music Group (WMG) is one of the four major record labels. Warner Music Group also has a publishing arm, Warner/Chappell Music, which dates back to 1929, when Jack Warner, president of Warner Bros. Pictures Inc. ; a Sony music in-pack CD program; major movie release tie-ins; and product placement initiatives. Also while at Coca-Cola, Fishman served as Worldwide Group Marketing Manager for Coca-Cola's Burger King account. Fishman began his career working for Wunderman Worldwide, in direct marketing, and Lintas Worldwide, where he directed strategic marketing programs for clients including Unilever, Procter & Gamble, RJR Nabisco, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) and Time-Life Books. Fishman received his B.B.A. in Marketing from George Washington University George Washington University, at Washington, D.C.; coeducational; chartered 1821 as Columbian College (one of the first nonsectarian colleges), opened 1822, became a university in 1873, renamed 1904. . About CAA Creative Artists Agency is a literary and talent agency with offices in Beverly Hills and Nashville. CAA represents many of the most creative and successful artists and executives working in film, television, music, and new media. The agency's representation of major consumer and technology corporations allows CAA to serve as the access point through which artists, consumers and global brands intersect to create, acquire and sell entertainment properties, and to influence popular culture through information and insight. CAA clients benefit from the agency's partnership with Shepardson Stern + Kaminsky, a leading communications consulting firm based in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. . |
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