Creative Artists Agency And Intel Open Media Lab Aimed At Hollywood Creative Community; Facility to serve as showcase to accelerate development of compelling entertainment for home personal computers.BEVERLY HILLS Beverly Hills, city (1990 pop. 31,971), Los Angeles co., S Calif., completely surrounded by the city of Los Angeles; inc. 1914. The largely residential city is home to many motion-picture and television personalities. , Calif.--(BUSINESS WIRE)--Dec. 12, 1996--Intel Corporation and Creative Artists Agency Creative Artists Agency (CAA) is a talent and literary agency which represents a vast array of actors, musicians, writers, directors, and athletes, as well as a variety of companies and their products. (CAA Caa See CCC. ) today announced the opening of the CAA/Intel Media Lab, a new multimedia facility intended to further the creation of cutting-edge digital entertainment for home personal computer users. The CAA/Intel Media Lab is a joint project of CAA, one of Hollywood's leading literary and talent agencies, and Intel, the world's largest computer chip maker. It is designed to be a showcase for the Hollywood creative community demonstrating the major new entertainment possibilities based on today's high-performance multimedia PC. "This is all about technology and talent," said Andrew S. Grove, president and chief executive officer of Intel. "The ubiquitous connected PC is changing the nature of media. The creative talent who are the first to embrace this change will lead it." "We are thrilled to be able to provide our clients access to the most sophisticated technology available, in an environment built especially for them," said CAA President, Richard Lovett Richard Lovett (Ricardus de Louvet) was a Seigneur of Upper Normandy who accomanpied William the Conqueror into England in 1066. His sons, William and Robert Lovett were rewarded with land grants in England that were listed in the Doomsday Books and stayed with the family into the . "The Media Lab is a laboratory which creative people will use, to help create the next generation of extraordinary entertainment." Located at CAA's Beverly Hills headquarters, the CAA/Intel Media Lab is equipped with a unique combination of state-of-the-art technologies to create, distribute, and present an unmatched digital entertainment experience. The lab includes Pentium and Pentium Pro The sixth generation of the Intel x86 family of CPU chips. The term may refer to the chip or to a PC that uses it. Introduced in 1995 as the successor to the Pentium, models from 150 MHz to 200 MHz were released. processor-based PCs for authoring and displaying entertainment programs, advanced multimedia software tools and consumer applications, the latest in consumer audio and video technologies, and a wide variety of telecommunications links representing today's and tomorrow's home communications capabilities. A number of leading companies have provided products and services for the Media Lab. These include Adobe Systems Adobe Systems Incorporated (pronounced a-DOE-bee IPA: /əˈdoʊbiː/) (NASDAQ: ADBE) (LSE: ABS) is an American computer software company headquartered in San Jose, California, USA. Incorporated, Bay Networks, Cabletron, Chisholm, Compaq, Kodak, GTE GTE General Telephone & Electronics GTE Génie Thermique et Énergie (French) GTE Gas Turbine Engine GTE Global Tropospheric Experiment GTE Geothermal Energy GTE Gas Turbine Efficiency plc (Sweden & USA) , Harmon International, Informix Software, Intergraph, Kinetex (a division of Autodesk), L2 Entertainment, Microsoft, NetPower, Sony Electronics Sony Electronics Inc., headquartered in San Diego, Calif., is the largest component of Sony Corporation of America, the U.S. holding company for Sony's U.S.-based electronics and entertainment businesses. , Superscape, Tandem Computers, and Toshiba America Information Systems. CAA is a literary and talent agency in Los Angeles which represents many of the entertainment industry's most creative and successful actors, directors, writers, and musicians. Information about CAA is available from CAA's site on the World Wide Web at www.caa.com . Intel, the world's largest chip maker, is also a leading manufacturer of personal computer, networking, and communications products. Through innovative technologies, Intel is committed to improving the Internet experience for PC consumers. Additional information is available at www.intel.com/pressroom . CONTACTS: Intel Tom Waldrop, 408/765-8478 or CAA Andrea Marozas, 310/288-4545 |
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