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Creating the new urban community.


What was the potential of a 45-acre, one million square foot historic office campus located immediately adjacent to the San Bernardino Freeway The San Bernardino Freeway is the assigned name of an approximately 60-mile (95 km) long segment of Interstate 10 (I-10) between the cities of Los Angeles, California and San Bernardino, California.  in the City of Alhambra which had been under-utilized for so long? That was the question lacing The Ratkovich Company and its partners when they acquired the property in November 1999 for $78 million. The goal: Transitioning the beautiful, yet 70% vacant campus into a vital, energized urban environment while overcoming three major and varied challenges in the process.

First, few office tenants or institutional debt or equity sources could find Alhambra on a map, let alone identify 1000 South Fremont Avenue, as the project was then known. Second, the property had been developed for almost 80 years by the C.F. Braun Company as its international headquarters, and as a result was designed to house a single large user. Third, Santa Fe Santa Fe, city, Argentina
Santa Fe, city (1991 pop. 341,000), capital of Santa Fe prov., NE Argentina, a river port near the Paraná, with which it is connected by canal.
 International, which acquired Braun in the 1980's, had done little to lease the space it ceased to occupy, nor had it taken steps to upgrade or, at the very least, maintain the existing facilities. Therefore, the campus was less than 30% leased and in need of significant capital investment.

Enter The Ratkovich Company. Having the experience of rehabilitating and re-positioning historic urban projects such as The Wiltern Theatre The Wiltern Theatre and adjacent 12-story Pellissier Building are an Art Deco landmark located on the corner of Wilshire Boulevard and Western Avenue in Los Angeles, California. The entire complex is commonly referred to as simply the Wiltern.  and Pellisier Building, The Fine Arts Building The Fine Arts Building may refer to:
  • Fine Arts Building (Chicago)
  • Fine Arts Building (Los Angeles), also known as the Standard Oil Building
  • Fine Arts Building (Detroit)
, The Oviatt Building, The Alex Theater, and the Terminal Annex, founder Wayne Ratkovich was confident a similar turnaround was possible at 1000 South Fremont. The process began by renaming the property The Alhambra, signifying not only the civic pride of the City of Alhambra, but also the architectural connection to its namesake, the majestic palace in Spain. With its 20 brick and tile-roofed buildings surrounding a lushly landscaped interior courtyard that runs the entire length of the campus, the name The Alhambra provided a strong connection to both the project and the city.

The next step was a $25 million investment in updating and expanding the site's unique infrastructure. Utilizing community outreach and focused real estate industry events, The Alhambra's leasing team, led by Grubb & Ellis, increased the office occupancy to over 90% in less than four years. The leasing strategy targeted public sector, educational, and healthcare tenants who would specifically appreciate the property's abundant parking, its 24/7 environment and its convenient location midway between Pasadena and downtown Los Angeles Downtown Los Angeles is the central business district of Los Angeles, California, located close to the geographic center of the metropolitan area. The sprawling, multi-centered megacity is such that its downtown core is often considered just another district like Hollywood or . The added tenants included the County of Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850.  (over 200,000 square feet), USC An abbreviation for U.S. Code.  Keck School of Medicine (over 100,000 square feet), Tenet Healthcare Tenet Healthcare Corporation (THC) is an operating company that owns and operates 57 hospitals in the United States [1]. It is based in Dallas, Texas. Its stock ticker symbol on the New York Stock Exchange is NYSE: THC.  (90,000 square feet), Platt College (25,000 square feet), and Bryman College Bryman College is a system of for-profit colleges in the United States. It is oriented towards being a career college, with classes in the health care and business fields. Bryman College became Everest College in April 2007.

The schools are owned by Corinthian Colleges, Inc.
 (42,000 square feet). Existing tenants such as the East Los Angeles East Los Angeles, uninc. city (1990 pop. 126,379), Los Angeles co., S Calif., a residential suburb of Los Angeles, in an industrial area. It has a large Mexican-American population. There is a performing arts center and a cultural center. A junior college is there.  Regional Center and Care First Healthplan also expanded at the campus and together they currently occupy over 90,000 square feet.

Having successfully exceeded its initial goals, The Ratkovich Company has now shifted it focus toward a master plan to turn The Alhambra into a fully integrated, signature urban community. The process began with the addition of a variety of amenities including the selection of renowned three-star French chef Laurent Quenioux to run all the food service operations as well as Bistro 1000, a white tablecloth restaurant that serves both tenants and nearby businesspeople and residents. Laurent's catering services and extensive banquet facilities are even available to the community for weddings, graduations, or other celebrations. (Bistro 1000 was the location of the City of Alhambra's Centennial Gala.) Also added to the site have been a car wash, snack shop, and dry cleaner, with a health club planned for 2005.

Currently under construction across Fremont Avenue is a 120,000 square foot retail development, consisting of The Shops at The Alhambra and a Kohl's department store. The Shops at The Alhambra, a 2.2-acre, 17,750 square foot retail center, will cater to both residents of Alhambra and tenants of the campus. Numerous businesses are already signed for The Shops including Starbucks, Jamba Juice Jamba Juice is a high-end chain of smoothie restaurants headquartered in Emeryville, California with over 640 locations operating in 21 states, the District of Columbia and the Bahamas. Over 400 locations are company-owned, with the remainder being franchised. , Subway, Red Brick Pizza, Nextel, and Pick-Up-Stix. The Ratkovich Company's plan also calls for on-site residential development and a day care center on 10 acres at The Alhambra with the potential for developing an additional 250,000 square feet of build-to-suit office space.

The success of The Alhambra acquisition was made possible through a partnership with Lehman Brothers Lehman Brothers Holdings Inc. (NYSE: LEH), founded in 1850, is a diversified, global financial services firm. It is a participant in investment banking, equity and fixed income sales, research and trading, investment management, private equity, and private banking.  and Wachovia Bank, with iStar Financial Services as the lender. Last summer, The Ratkovich Company negotiated a $113.5 million recapitalization with CIGNA CIGNA CG (Connecticut General Life Insurance Company) INA (Insurance Company of North America)  as the equity partner and with a new loan from iStar. More recently, a $98.6 million fixed rate re-finance of the property was announced with Mass Mutual Financial Group replacing iStar, allowing The Ratkovich Company the freedom to move forward with the creation of a true urban community at The Alhambra.

Victoria Deise is Senior Development Manager of The Ratkovich Company in charge of the Alhambra campus. The Ratkovich Company, a Los Angeles-based real estate firm, specializes in the investment in and development of urban in-fill and rehabilitation projects.
COPYRIGHT 2004 CBJ, L.P.
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Author:Deise, Victoria
Publication:Los Angeles Business Journal
Geographic Code:1USA
Date:Sep 20, 2004
Words:826
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