Creating new-car smell.For Cadillac Cadillac expensive automobile and status symbol. [Trademarks: Crowley Trade, 83] See : Luxury , the new-car smell--that pleasing scent of factory freshness--is no longer just a product of chance. General Motors recently revealed that it had engineered a scent for its Cadillac vehicles and had been processing it into the leather seats. The sweet yet subtle scent, dubbed dub 1 tr.v. dubbed, dub·bing, dubs 1. To tap lightly on the shoulder by way of conferring knighthood. 2. To honor with a new title or description. 3. Nuance nu·ance n. 1. A subtle or slight degree of difference, as in meaning, feeling, or tone; a gradation. 2. Expression or appreciation of subtle shades of meaning, feeling, or tone: , was created in a lab, and is now the aroma of all new Cadillacs. In the past, new car smell happened by accident. "It wasn't designed or engineered," a GM executive says. But 10 years ago the company began devising its own scents, an effort to attract consumers with subtle cues they may sense but not notice. Other car makers dispute the importance of smell. "We're more about the driving experience," says a design official from BMW BMW in full Bayerische Motoren Werke AG German automaker. Founded as an aircraft engine manufacturer in 1916, the company assumed the name Bayerische Motoren Werke and became known for its high-speed motorcycles in the 1920s. . |
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