Creating a strategic marketing plan for your company; leading CMOs on articulating a vision, evaluating financial metrics, and ensuring brand success.159622603X
Creating a strategic marketing plan for your company; leading CMOs on articulating a vision, evaluating financial metrics, and ensuring brand success.
Ed. by Steven R. Plump et al.
Inside the minds
This volume is part of a series in which top-level business executives dispense advice on various business topics. In this edition, chief marketing officers and other executives from Eli Lilly Eli Lilly can refer to:
Antonym: dec. ., DaimlerChrysler, Follett Higher Education higher education
Study beyond the level of secondary education. Institutions of higher education include not only colleges and universities but also professional schools in such fields as law, theology, medicine, business, music, and art. Group, UPS, Oregon State University Oregon State University, at Corvallis; land-grant and state supported; coeducational; chartered 1858 as Corvallis College, opened 1865. In 1868 it was designated Oregon's land-grant agricultural college and was taken over completely by the state in 1885. , and other organizations discuss the formation of the strategic marketing plan. Specific topics include marketing fundamentals, "renaissance marketing" at Chrysler, marketing to the college consumer, marketing and strategic imperatives, creating a strategic plan that supports the mission statement, marketing professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. , driving growth through customer innovation, building the results-driven marketing organization, and building a brand identity. It's a slim book (123 pages) priced for executives.
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