Creating a bondLuxury car maker Aston Martin Aston Martin Lagonda Limited is a British manufacturer of luxury performance cars, whose headquarters are at Gaydon, Warwickshire, England. The company name is derived from the Aston Clinton hill climb and one of the company's founders, Lionel Martin. is opening two showrooms in China, the company's first foray into Verb 1. foray into - enter someone else's territory and take spoils; "The pirates raided the coastal villages regularly" raid encroach upon, intrude on, obtrude upon, invade - to intrude upon, infringe, encroach on, violate; "This new colleague invades my the country in its 93-year history. The aim is to tap into China's increasing appetite for luxury goods and capitalise Verb 1. capitalise - supply with capital, as of a business by using a combination of capital used by investors and debt capital provided by lenders capitalize on the impact of the film Casino Royale, which featured the recently launched Aston Martin DBS
The Aston Martin DBS is a GT car produced by the English manufacturer Aston Martin Lagonda Ltd.. , and was the first James Bond film to be released throughout China. "Aston Martin has been carefully monitoring the growth of the luxury sports car market in China," the company's chief executive, Dr Ulrich Bez Dr Ulrich Bez (b. November 1943 in Bad Cannstatt, Germany) is a German engineering manager. He holds a doctorate in engineering from the University of Berlin. Throughout his career he was responsible for product design and development at Porsche, BMW and Daewoo Motor. , said yesterday. "But it was vital that we found the right partner who not only understood Aston Martin's brand values but also the luxury market." The company has awarded its China franchise to GruppeM which will open two showrooms, the first in Shanghai and the second in Beijing. Service centres will be opened in both cities. The company currently has 120 dealers in 28 countries. Aston Martin cars sell in the UK for between £85,000 for the V8 Vantage to £160,000 for the new DBS (Direct Broadcast Satellite) A one-way TV broadcast service from a communications satellite to a small round or oval dish antenna no larger than 20" in diameter. . Aston Martin said yesterday that the luxury goods market in China had been worth about £3bn in 2004 and had developed extremely rapidly since then. A spokeswoman for Aston Martin said the company was hoping to sell about 80 cars in China in the first year, rising to 300. She said an Aston Martin customer was someone who "really enjoys motoring". "Aston Martin is about a choice of luxury goods items; whether it is buying a painting or a boat or an Aston Martin." 
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