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Creating a Streamlined Experience: BroadVision CEO Talks With IT Radio Network.


Business Editors & Multimedia Writers

LOS ANGELES--(BUSINESS WIRE)--June 22, 2000

IT Radio Network, the voice behind e-business, is now featuring an in-depth interview with Simon King Simon King can be:
  • The British musician: Simon King (musician)
  • The UK television presenter: Simon King (television)
  • The footballer with Gillingham F.C.: Simon King (footballer)
  • The stand up comedian: Simon King (comedian)
  • One of The Hairy Bikers
, vice president of product management for BroadVision (Nasdaq:BVSN BVSN Broadvision, Inc. (stock abbreviation, AMEX) ).

King discussed the company's software, the differences between working with brick-and-mortar companies and pure-play dot-com companies and the company's wireless strategy for the future.

According to King, the company's software is designed to be packaged application software. "It has functionality that's basically implemented at all the different levels in the system," said King. "It integrates with back-end systems and specific solutions to all the needs of the various parts of really bringing a full e-commerce site to life."

During the interview, King discussed the differences between working with traditional companies and pure-play dot-coms.

"The pure-play dot-coms have been very well funded, so picking a high-end solution they know will scale with their business is important. They want to implement it as quickly as possible, knowing that getting their brand out there is critical to their overall business success," said King.

"Brick-and-mortar companies have just made a fundamental decision to go online, and focus on maximizing the benefits of having a Web site."

King also discussed what BroadVision has done for some of its clients. "Wal-Mart (NYSE NYSE

See: New York Stock Exchange
:WMT (Windows Media Technologies) See Windows Media. ) decided to create a full replacement of their existing site, so they have a large number of different sectors represented," said King.

"Sears (NYSE:S), on the other hand, has been taking a more incremental approach, launching first their tool territory and now a second gardening site as part of their overall replacement structure."

The entire interview is available free online in RealAudio (Nasdaq:RNWK RNWK Real Networks (stock symbol) ) and text at www.ITRadioNetwork.com.

About IT Radio Network

IT Radio Network is an online audio business magazine that features a variety of tech trends, company spotlights and one-on-one interviews with the people reshaping the world of technology. The site is produced by Sky Radio, which produces radio programs for online magazines, a network of corporate Web sites, several major airline carriers and CEOLive.com.

Interviews also currently available on IT Radio Network include Infospace (Nasdaq:INSP INSP Inspection
INSP Inspector
INSP Inspect
INSP Inspirational Network
INSP Institut des Nanosciences de Paris (French)
INSP International Nuclear Safety Program
INSP International Network on Strategic Philanthropy
), Globix (Nasdaq:GBIX), CriticalPath (Nasdaq:CPTH), Storage Technology (NYSE:STK), Elcom.com (Nasdaq:ELCO ELCO Eastern Lebanon County (school district, Pennsylvania)
ELCO El Camino
ELCO Electrolytic Capacitor
ELCO Early Opening Local Census Office
ELCO Electronic Company
), Egghead.com Inc. (Nasdaq:EGGS), Mercator Software (Nasdaq:MCTR MCTR Missile Technology Control Regime
mCTR Murine Calcitonin Receptor
MCTR Medical Center for Translational Research (Osaka University Hospital, Japan)
MCTR Mackinac Transportation Company
) and E.Piphany (Nasdaq:EPNY).
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 22, 2000
Words:384
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