Creating Working Relationships with Members of the Media: Video Leadership Seminar with Ronn Torossian of 5W Public Relations.DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c71923) has announced the addition of "Creating Working Relationships with Members of the Media: Video Leadership Seminar with Ronn Torossian of 5W Public Relations" to their offering. The goal of this Video Leadership Seminar is to provide executives and marketing professionals with essential information about working with the media. DVD DVD: see digital versatile disc. DVD in full digital video disc or digital versatile disc Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. is viewable on any computer or iPod (that supports video) and features 25 minutes of live video with Ronn Torossian of 5W Public Relations sharing his knowledge and experience on creating and maximizing relationships with the media. The Video Leadership Seminar provides specific strategies on how to establish key media relationships, networking and the how to position information as newsworthy. Topics covered in the Video Leadership Seminar include: * Key steps for developing a working relationship with the media * Presenting your image * Creating your story for the media * Hiring a PR firm * Media: ally or foe? * Hypothetical situations and case study Samples of the types of questions answered in the Video Leadership Seminar include: * What is the scope of the media industry today? Who do executives have to be concerned with? * Which media sectors are most responsive to working relationships? Why? * Which media companies have policies and procedures Policies and Procedures are a set of documents that describe an organization's policies for operation and the procedures necessary to fulfill the policies. They are often initiated because of some external requirement, such as environmental compliance or other governmental favorable to developing executive relationships? * What would you say are the 5-7 key steps for developing a working relationship with the media? * How does the executive define the boundaries of the relationship? * What governance issues must be concerned when developing the relationship? * How does the media relationship serve the company? * How is a damaged relationship repaired? What are the professional conventions and courtesies? * How much time do executives allocate to fostering media relationships? About the Author Ronn Torossian is the Founder, President & CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. based 5W Public Relations. Since founding the firm, he has overseen the company's rapid growth and expansion to the Los Angeles market, and provided advice and counsel to hundreds of companies, global interests, high-profile individuals, regional businesses, government agencies and academic institutions - both on routine public relations matters and extremely sensitive issues. A nationally recognized expert in PR, Torossian is known for his aggressive, results focused orientation, and has close working relationships with members of the media, influencers, decision makers, politicians and celebrities. At 5W Public Relations, Torossians client experience includes overseeing public relations programs for Coca-Cola, McDonalds, Evian, EDS (Electronic Data Systems, Plano, TX, www.eds.com) Founded in 1962 by H. Ross Perot (independent candidate for the President of the U.S. in 1992), EDS is the largest outsourcing and data processing services organization in the country. , LA Gear, VeriSign, Seagrams, Bad Boy Worldwide Entertainment, Marriott Hotels, Russ Berrie & Company, NICE Systems, Pamela Anderson, Lil Kim, the Government of Israel, President of Serbia The President of Serbia is the head of state of the Republic of Serbia. The current President of Serbia is Boris Tadić, who won a majority of votes in the Serbian presidential elections, 2004. , Avenue Stores, Trinity Broadcasting Network The Trinity Broadcasting Network, or TBN, is the largest Christian religious television network in the world and is headquartered near Los Angeles in Costa Mesa, California with studios near Dallas/Fort Worth Metroplex in Irving, Texas and near Nashville in , and others. Earlier in his career, Torossian was a Vice President/Group Director for one of The InterPublic Groups (IPG IPG Implantable pulse generator, see there ) largest PR agencies, where he was responsible for significant client growth and successful client programs, including work for Clinique, Fox News Channel, DHL, Hard Rock Cafe Hard Rock Cafe is a chain of casual dining restaurants. It was founded in 1971 by Isaac Tigrett and Peter Morton, and their first Hard Rock Cafe opened near Hyde Park Corner in London, in a former Rolls Royce car dealerships showroom close to Hyde Park, where in 1979 they began to and others. Referred to by The NY Post as a "publicity guru", by Fox News as a "high-powered PR CEO", by CNN as "a leading PR expert", Torossian was recently named by a leading PR Magazine as "One of 15 To Watch", and is regularly featured in and quoted by the media, including by CNN, Fox News Channel, MSNBC MSNBC Microsoft/National Broadcasting Company , ABC ABC in full American Broadcasting Co. Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928. , NBC, The New York Times, and others. CBS National News said "Ronn Torossian knows spin," and a 2005 NY Times feature story on Torossian referred to him as "The consummate hard-driving, scrappy NY publicist." Torossian was named to Advertising Ages 2006 "40 Under 40" list, is a regular lecturer at Universities and conferences, a member of Young Presidents Organization (YPO) and a board member of numerous non-profit organizations. For more information visit http://www.researchandmarkets.com/reports/c71923 |
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