Creating Meaningful Experiences is Key to Funeral Industry Future; Experience Marketing Expert Urges Industry to Focus On Celebrating Lives With Custom Funeral Experiences.KANSAS CITY, Mo.--(BUSINESS WIRE)--Nov. 1, 1999-- Batesville Casket Company Batesville Casket Company is a manufacturer of caskets and cremation urns. The company is a subsidiary of Hillenbrand Industries. Batesville is headquartered in Batesville, Indiana. has announced that experience marketing expert James H. Gilmore will be speaking today in the company's booth at the National Funeral Directors Association's convention. Gilmore will discuss how the funeral service industry is evolving to create a comprehensive celebration of life experience. According to Gilmore, the future of funeral service is in creating unique and personalized experiences for families. "The funeral is probably the most profound event we experience as human beings. As the Experience Economy emerges, funerals will become less about physical goods and more about creating unique life celebrations," Gilmore said. "People will be looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. companies to help them shape more meaningful funeral events." Gilmore is co-founder of Aurora, Ohio-based Strategic Horizons LLP LLP - Lower Layer Protocol , a thinking studio dedicated to helping businesses conceive and design new ways of adding value to their economic offerings. He is also co-author of The Experience Economy: Work Is Theatre & Every Business A Stage (Boston: Harvard Business School Harvard Business School, officially named the Harvard Business School: George F. Baker Foundation, and also known as HBS, is one of the graduate schools of Harvard University. Press, 1999), which describes how businesses can create value by embracing theatre as an operating model to stage unique experiences that, ultimately, transform those who participate in them. "Funeral directors bring a wealth of knowledge and experience to the important task of making funerals a true celebration of life," said Batesville Vice President of Sales and Marketing. "We are proud to be partners to the industry as it works to make every funeral a meaningful experience designed to celebrate and uniquely honor individual lives." The National Funeral Directors Association is holding its annual convention and international exposition November 1 - 3, at the Kansas City Convention Center in Kansas City, MO. Batesville Casket Company, a subsidiary of Hillenbrand Industries (NYSE NYSE See: New York Stock Exchange :HB) is recognized as North America's leading funeral service supplier of burial caskets, cremation cremation, disposal of a corpse by fire. It is an ancient and widespread practice, second only to burial. It has been found among the chiefdoms of the Pacific Northwest, among Northern Athapascan bands in Alaska, and among Canadian cultural groups. products and related support services support services Psychology Non-health care-related ancillary services–eg, transportation, financial aid, support groups, homemaker services, respite services, and other services . Headquartered in Batesville, Ind., for over one hundred years, Batesville has been committed to helping funeral directors and the families they serve make every funeral meaningful. Visit: www.batesville.com. |
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