Create a professional image with impact.We've all heard that a picture is worth a thousand words A picture is worth a thousand words is a proverb that refers to the idea that complex stories can be told with just a single still image, or that an image may be more influential than a substantial amount of text. , but at no time could this be truer than in our very visual digital world. Doing business on the Web with customers and business partners you may never meet in person puts new demands on the image you project. Image expert and coach Yanka Van der Kolk (www.powerofselfimage.com Tel:416-469-2121), has worked with thousands of people, using her background as a photographer and as a top Canadian model, to help them overcome the "not photogenic photogenic /pho·to·gen·ic/ (-jen´ik) 1. produced by light, as photogenic epilepsy. 2. producing or emitting light. pho·to·gen·ic adj. 1. " obstacle. She offers this insider advice to women business owners Many online and offline organizations have been created to collect information about businesses around the world owned and operated by women. Many other organizations have been created to assist the women that own and operate those businesses. : Invest in having a professional photograph taken. Your phone could ring at any moment with a request for you to speak at an event and supply a photo for promotion purposes. Don't be caught without a professional shot on hand. Far too many women entrepreneurs put themselves last, never investing the time and money to have a professional photograph taken. Be prepared when associations, media or magazines request your photo... and update it regularly -- try for every year. Portray por·tray tr.v. por·trayed, por·tray·ing, por·trays 1. To depict or represent pictorially; make a picture of. 2. To depict or describe in words. 3. To represent dramatically, as on the stage. the right image. What kind of image do you want to project for yourself and your company. Conservative? Progressive? Hip? Avant-guarde? Your appearance and dress should reflect how you would like others to perceive you. Think of it as creating your own personal brand. Enhance your visual look. Shed any worries that you are not photogenic and use these quick tips when you are in front of the camera: * Never close your mouth or you'll appear too harsh. * Lead with the bones -- that is, lead with your chin. * Avoid shots taken from the ground up, since they are usually not the most flattering flat·ter 1 v. flat·tered, flat·ter·ing, flat·ters v.tr. 1. To compliment excessively and often insincerely, especially in order to win favor. 2. angle. * Your eyes are the most important aspect of your photo - engage the camera. Practise prac·tise v. & n. Chiefly British Variant of practice. prac  tis·er n. in the mirror. Remember, everybody is photogenic. A good professional photographer, like Yanka, can coach you in your photo session as long as you are committed to investing the time -- usually two hours -- and the effort. Yanka works with her subjects, adding a little makeup makeup In the performing arts, material used by actors for cosmetic purposes and to help create the characters they play. Not needed in Greek and Roman theatre because of the use of masks, makeup was used in the religious plays of medieval Europe, in which the angels' faces and hair touch-up as required. Hiring a professional (ask to see a portfolio of work first) can make all the difference in projecting a powerful image. You oughta be in pictures... |
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