Create Your Own 360-Degree Product Animations.

Ortery Launches PhotoCapture 360 Series at CES 2009 in Hilton Ballroom booth 61011

LAS VEGAS -- Ortery Technologies launches the PhotoCapture 360 Series so businesses can create their own professional 360-degree product animations, in-house.

360-degree product animations in Flash format have been popping up all over the Web. They give website visitors the ability to view a product from multiple angles by simply clicking and dragging an image left and right.

The PhotoCapture 360 series consists of three PC-controlled photography turntable systems, PhotoCapture 360, 360L and 360XL. Each integrated system consists of a programmable turntable and system control software. A compatible digital camera and the turntable connect to a PC via USB and the PhotoCapture 360 software synchronizes turntable movement, camera settings and picture taking to automatically capture between 4 and 200 pictures per rotation. Captured images can be exported as JPG images or automatically processed and stitched in the software to create animated GIF and four types of Flash files perfect for eCommerce, quality control or product development. It takes approximately 2 minutes to capture 20 pictures and Flash file output is typically less than 500Kb.

Features include: A wizard-style image creation workflow; a live camera view displayed on the monitor screen that allows the user to see the object spinning on the turntable so position, zoom & lighting adjustments can be made before taking a single picture; setting crop markers once allows all images to be automatically cropped when taken; confirm image quality and re-take images as needed - the turntable automatically rotates to the correct angle, takes a new picture and replaces the original.

"360-degree product animations will become critical for eCommerce success," said Sam Shearer, Managing Director, Ortery Technologies, Inc., "and our PhotoCapture series makes it simple and affordable for companies to take control of their photography workflows, to animate their products and ultimately drive eCommerce to the next level."

Flash product animations offer multiple display options, small file size, high image quality and easy distribution. Their overall effect on eCommerce has been an increase in online revenues through higher conversion rates and customer satisfaction.

Each turntable can spin clockwise or counterclockwise to reach a specified angle or rotate continuously at three speeds. Pictures can be taken in continuous, time lapse or manual modes and the system works with any lighting, background color or texture.

PhotoCapture 360, 360L and 360XL are currently available and compatible with Windows 2000/XP and Intel-based Mac systems running "Boot Camp" or VMWare Fusion[R].

Founded February 2003 with offices in California and Taiwan, Ortery Technologies is the worldwide leading manufacturer of photography automation tools for business applications. www.Ortery.com