CreSenda Wireless to Debut Integrated Wireless Handheld Solutions for Mobile Professionals; Company Renames Itself, Creates New Services Category.Business Editors & High-Tech high-tech also hi-tech adj. Informal Of, relating to, or resembling high technology. high-tech Adjective same as hi-tech Adj. 1. Writers LOS LOS Length of stay, see there ANGELES--(BUSINESS WIRE)--May 3, 2000 HandGear.com today announced that it has renamed the company CreSenda Wireless to reflect its position as the category creator in high-profile vertical professional segments. The renaming effort coincides with the finalization Writing the table of contents (TOC) on a recordable CD or DVD disc. The finalization process ensures that the disc can be played back on most CD and DVD players. See disc-at-once. of the company's integrated marketing campaign for its Wireless Professional Series(TM) and its first product line launch this summer. "Our new name better defines our value proposition -- content, connectivity and customer care -- the convergence of which provides mobile professionals a seamless one-stop one-stop adj. Relating to or providing a comprehensive selection of goods or services at a single location: one-stop shopping; a one-stop health-care center. solution for conducting business in a wireless environment," said company founder Jonathan Siegler, who also serves as president and chief executive officer of CreSenda. "The busy lifestyle of mobile professionals requires a powerful, yet easy-to-use service that allows them to be more productive without disrupting their existing work schedule, whether they're on the road, visiting a client, at home, or at the office. We've designed our subscription-based service to be easy to buy, easy to get started, easy to use, and easy to upgrade." "CreSenda has taken the lead in the wireless handheld space. No other company approaches what the CreSenda business model accomplishes in terms of usability How easy something is to use. Both software and Web sites can be tested for usability. Considering how difficult applications are to use and Web sites are to navigate, one would wish that more designers took this seriously. See user interface and usability lab. , functionality and real business applications," said Chris Rodskog, senior vice president of Point West Ventures, an early investor in CreSenda. "The untapped market to be mined by a one-stop wireless solution geared specifically to key vertical markets is huge, and CreSenda has already taken the necessary steps to capture first-mover advantage First-mover advantage is the advantage gained by the initial occupant of a market segment. This advantage may stem from the fact that the first entrant can gain control of resources that followers may not be able to match. in this space." The CreSenda Wireless Professional Series(TM) For select major vertical categories, CreSenda will provide a complete and integrated handheld productivity offering that includes hardware (handheld device and wireless modem A modem and antenna that transmits and receives over the air. Wireless modems support several technologies, including 802.11, Bluetooth, CDPD, DataTAC, Mobitex and Ricochet. There are wireless modems for laptops, handhelds and cellphones. ); market-specific content, applications and services; unlimited connect time; and comprehensive customer care via both the Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the and a national call center. The CreSenda solution requires minimal end-user configuration and will provide customized content, functionality and services for each vertical market. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Alex Klyce, CreSenda's vice president of business development and general counsel, "To maintain our lead in this space, we will continue to forge forge Open furnace for heating metal ore and metal for working and forming, or a workshop containing forge hearths and related equipment. From earliest times, smiths (see smithing) heated iron in forges and formed it by hammering on an anvil. strategic partnerships with the world's leading vertical content and application service providers to ensure our customers receive the highest-quality business information available." In addition, CreSenda will offer subscribers hardware, content, applications and service upgrades integrating the newest wireless connectivity introductions. About CreSenda Wireless CreSenda Wireless, led by former senior engineering, sales, operations and marketing executives from Palm/3Com, AirTouch Cellular and Geocities, provides the mobile professional with industry-specific content, applications and wireless connectivity deployed through handheld devices. CreSenda's Wireless Professional Series(TM) is a best-of-breed service composed of wireless connectivity, hardware, applications and content customized to meet the vertical market needs of the mobile professional. Focusing on customer care (customer service, technical support and a national call center), connectivity (facilitating transmission of vital data for customers on the go) and vertical content (specific, relevant, customized content and applications for each vertical market), the company will launch its first market solution this summer. CreSenda has headquarters in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , and can be found online at www.cresenda.com. The company will continue to operate its online handheld accessories store at www.handgear.com. Note to Editors: CreSenda, CreSenda Wireless, HandGear and Wireless Professional Series are trademarks of CreSenda Inc. All other names are properties of their respective holders. |
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