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Crayola Color Explosion Flying Off Store Shelves.


EASTON, Pa. -- This holiday season, some of the most popular toys are the ones powered by a child's imagination. Color Explosion, a new drawing activity from Crayola that's become one of the holiday season's hot sellers, is among several toys that offer kids an exciting play experience sans electronic bells and whistles A slang English term for exceptional features in some product. In the computer field, it typically refers to functions in software that may be greatly appreciated by some users, even though they may not be necessary most of the time. .

Introduced for the holiday season by Binney & Smith, maker of Crayola products, the $7.99 Color Explosion, the only toy on the market that lets kids reveal colors hidden inside special sheets of black paper as they draw, has experienced a groundswell ground·swell  
n.
1. A sudden gathering of force, as of public opinion: a groundswell of antiwar sentiment.

2.
 of "gotta have it" response from shoppers who have been snatching up the tablet and marker sets at record pace since early November.

"Color Explosion is a breakthrough innovation for the creative activities category," said Paul Winslow Paul Lyndhurst Winslow (born May 21, 1929, Johannesburg, Transvaal) is a former South African cricketer who played in five Tests from 1950 to 1955. , Toys "R" Us Toys "R" Us (currently typeset as ToYsЯuS in the logo) is a toy store chain based in the United States, Canada, Australia,The Netherlands, South Africa, Hong Kong and the United Kingdom.  buyer for U.S. stores. "It's been flying off of our store shelves since it launched."

Toy and children's lifestyle expert and Toy Wishes Contributing Editor A contributing editor is a magazine job title that varies in responsibilities. Most often, a contributing editor is a freelancer who has proven ability and readership draw.  Chris Byrne Chris Byrne co-founded the band Black 47 with Larry Kirwan in 1989. While still with the band, he created a side project - the "celtic hip-hop" band Seanchai & the Unity Squad. "Seanchai" is Byrne's hip-hop stage name, loosely translated from Irish as 'storyteller'.  attributes this response to parents who increasingly understand that a high quality play experience is not necessarily dictated by a price tag or computer chip.

"The best play puts children in full control of the experience, giving them an outlet for personal expression, social interaction and discovery. It doesn't hurt if there's some kind of 'magic' involved, either, and the surprise of Color Explosion -- drawing on black paper to create color, which is the opposite of traditional coloring -- delivers a fully exciting play experience for under $8."

While he adds that parents appreciate the value of a good toy that won't break the bank, especially in today's economy, Byrne notes that, "the best play has always been that which stimulates the imagination and engages the child. Crayola and other low-tech toys that are moving well this holiday prove once again that it's possible to put 'wow' into a play experience that's not dependent on a computer chip."

According to Anita Frazier, entertainment industry analyst for NPD NPD New Product Development
NPD Nouveau Parti Démocratique (Canada)
NPD Narcissistic Personality Disorder
NPD Norwegian Petroleum Directorate
NPD Nationaldemokratische Partei Deutschlands
 Fun World, other popular "low-tech" toys include: Yu-Gi-Oh cards, Cabbage Patch Kids Cabbage Patch Kids are a brand of doll created by Xavier Roberts in 1978. The original dolls were all cloth and were available at local craft shows, and later at Babyland General Hospital in Cleveland, Georgia.  and the Doodle Bear.

Named one of the season's best toys by the Today Show Toy Test and touted by its consumer specialist and toy testing veteran Herb Weisbaum as a toy with a unique twist that's "fun and reasonably priced," Color Explosion lets kids uncover rainbow and neon colors hidden inside a black paper tablet as they draw with an invisible ink marker.

Color Explosion is available at Toys "R" Us, Toysrus.com, Target, Wal*Mart, and the Crayolastore.com. Contact 1-800-CRAYOLA for store locations.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Dec 8, 2005
Words:426
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