Cranium, Inc. Partners with Nation's Top Brands to Deliver Excitement and Laughter in Unexpected Places.

SEATTLE -- Games Company Re-energizes Cross-Country Travel, Sunday Night Dinners, and Family Movies

Dinner, movies, and airline flights are about to get a playful boost of outrageous fun. Cranium, Inc., the maker of award-winning games that give everyone a chance to shine, today announced seven new promotional partnerships that will bolster its promotional portfolio, bringing the Cranium experience to more consumers than ever before. The new partners include Columbia Crest, Delta Song, Kentucky Fried Chicken (KFC), Land O'Lakes, Pizza Hut and Dr. Pepper, and Regal Cinemas.

"From airport runways in Florida to kitchens in Alaska, our new promotional partnerships allow customers to discover Cranium wherever they are, not just where games are sold," said Bill Furlong, head of marketing and Major Mojo of Cranium, Inc. "We changed the rules from day one by launching our first product in Starbucks and selling more than a million games without advertising. Now, with our partnerships, we've created fun, fresh trial experiences that take the Cranium brand to our players in surprising and unexpected ways."

After breaking into the promotions arena with Cranium-branded KFC Laptop meals last October, Cranium has a full roster of creative promotional partners lined up for fall 2004 and early 2005. Co-branded game trials will allow millions of consumers to sample an assortment of the company's grown-up, family, and children's games including Cranium(R), Cranium Hullabaloo(TM), Cranium Conga(TM), Cranium Zigity(TM), and the newly released Cranium Turbo Edition and Cranium Balloon Lagoon(TM). Each new partner provides a high-touch, high-impact opportunity to further extend the Cranium brand, potentially doubling the company's visibility with core consumers.

--Columbia Crest (October-December 2004) -- Nothing draws friends together faster than great wine and infectious laughter! Cranium and Columbia Crest are picking up the party pace this fall and pairing Cranium Turbo Edition trial cards with bottles of wine for distribution at grocery stores and wine shops nationwide.

--Delta Song (October 2004-March 2005) -- Cranium and Delta Song plan to bring the fun back to flying. Printed with engaging content from the Cranium family of games, in-flight cocktail napkins will help travelers make connections with a quick burst of in-air entertainment.

--KFC (October-December 2004) -- For the second year in a row, Cranium is partnering with KFC to bring delight to kids' dining experiences nationwide. The four select Cranium Cadoo themed KFC Laptop Packs will bring fun and laughter to "on the go" meals in minivans across the nation.

--Land O'Lakes (September-October 2004) -- The only thing moms love more than playing Cranium is baking with their kids. Now they can enjoy a little of both. Land O'Lakes is featuring Cranium Turbo Edition trial questions and activities on all of its margarine packaging this fall.

--Pizza Hut/Dr. Pepper (October 2004) -- Creating the perfect combination for dinner entertainment, Cranium is partnering with Pizza Hut and Dr. Pepper to "Turbocharge" dinner fun. Cranium-branded placemats and table tents will encourage families to enjoy a set of Cranium Turbo Edition game cards with the purchase of pizza and a Dr. Pepper beverage at dine-in locations.

--Regal Cinemas (November 2004) -- Kids will jump, wiggle, bounce, and giggle with jump-up, active fun after movies at Regal Cinemas this fall. Kids will receive Cranium Hullabaloo trial kits and discount cards for Cranium Conga and Balloon Lagoon following G-rated movies at select theaters nationwide.

"The Cranium partnership brings great value to our promise of delivering an enjoyable flight, regardless of whether passengers are going to Florida on vacation or to New York on business," said Dana Bartel, Manager of Products and Services with Delta Song. "We're thrilled to make Cranium part of the energetic, entertaining travel experience that has our passengers coming back again and again."

About Cranium, Inc.

Cranium's mission is to lighten and enlighten people's lives with fun moments and memories that give everyone a chance to shine. With multiple activities that bring hidden talents to light, each game in the Cranium family creates meaningful connections that transform ordinary moments into extraordinary fun.

Since its inception in 1998, Cranium, Inc. has created nine games for children, families, and adults, including the company's flagship game, Cranium, which introduced the magic recipe for outrageous fun that gets people discovering, creating, performing, and celebrating with family and friends.

Cranium's nationally recognized games have won more than 50 awards and have earned the Toy Industry Association's Game of the Year award three years in a row with Cranium, Cranium Cadoo, and Cranium Hullabaloo. This year's releases, Cranium Turbo Edition, Cranium Zigity, and Cranium Balloon Lagoon, offer everyone new opportunities to shine.

About Cranium International

Today, the Cranium craze is a global phenomenon. International editions of Cranium games feature content developed around the world by and for fun-loving people in 20 countries and 10 languages. In 2003, Cranium was named Game of the Year in Britain, Finland, and Denmark.

About the Cranium Fund

Since the beginning, giving back to the community has been a part of Cranium's lighten-and-enlighten mission. The Cranium Fund was created to help support after-school visual, literary, and performing arts programs for kids in challenging circumstances. True to the spirit of the Cranium game -- the game that kicked off the Cranium phenomenon -- the Cranium Fund offers kids a chance to shine that they might otherwise have missed.

For additional information about Cranium, Inc., its family of products, and the Cranium Fund, visit the Cranium web site at http://www.cranium.com.