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Cranespharmacy.com Signs Content Licensing Agreement with adam.com; Online Pharmacy Developer will Offer Award-Winning adam.com Health Content to Customers.


Business Editors

ATLANTA--(BUSINESS WIRE)--Jan. 18, 2000

adam.com, Inc. (Nasdaq: ADAM) the leading source for online medical and health information, today announced it has established a co-branding and content partnership with cranespharmacy.com, the first private label Internet pharmacy internet pharmacy Online A website that offers prescription drugs from the comfort of home Cons The IP or prescribing physician may not be qualified or licensed to prescribe drugs in all states. See Operation Cure-All, VIPPS.  development and hosting company.

Under the terms of the agreement, adam.com will license its award-winning Medical Encyclopedia encyclopedia, compendium of knowledge, either general (attempting to cover all fields) or specialized (aiming to be comprehensive in a particular field). Encyclopedias and Other Reference Books
 to cranespharmacy.com. In turn, cranespharmacy.com, will offer adam.com content to cranespharmacy.com customers as part of its turnkey See turnkey system.  menu of e-commerce solutions.

"cranespharmacy.com's innovative approach to the online pharmacy This article or section may deal primarily with the U.S. and may not present a worldwide view.  has broad reach and appeal in the Internet healthcare community and our relationship with them further extends the adam.com brand to a large number of health-related businesses and health-conscious consumers," said Robert S Robert, Henry Martyn 1837-1923.

American army engineer and parliamentary authority. He designed the defenses for Washington, D.C., during the Civil War and later wrote Robert's Rules of Order (1876).

Noun 1.
. Cramer, Jr., adam.com's chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "We look forward to another successful application of our syndication model and a productive, mutually beneficial Adj. 1. mutually beneficial - mutually dependent
interdependent, mutualist

dependent - relying on or requiring a person or thing for support, supply, or what is needed; "dependent children"; "dependent on moisture"
 relationship with cranespharmacy.com."

cranespharmacy.com creates a new revenue channel and brand-building opportunity for healthcare companies and health-focused Web sites by developing and marketing pharmacy e-commerce sites under their customers' name and brand. Through this agreement, adam.com content will be branded with the adam.com name while retaining the look and feel of cranespharmacy.com's customers' sites.

"adam.com's visually stimulating content will be an important element of our comprehensive content offering," said cranespharmacy.com executive vice president Anthony Zappa, Pharm. D. "It adds significant value to the health tools we offer as part of our online pharmacy solutions and furthers our strategy of providing unique content that gives users a compelling reason to keep coming back."

About cranespharmacy.com

cranespharmacy.com is the first company to develop, host and manage customer branded Internet pharmacies for health care companies and health focused Web sites. The company provides customized, turnkey e-commerce programs, including product fulfillment ful·fill also ful·fil  
tr.v. ful·filled, ful·fill·ing, ful·fills also ful·fils
1. To bring into actuality; effect: fulfilled their promises.

2.
, merchandising, consumer loyalty incentive programs, customer service, and marketing planning and support. Based in Minneapolis, Minn., cranespharmacy.com is a privately held company privately held company

A firm whose shares are held within a relatively small circle of owners and are not traded publicly.
 comprised of experienced health care, pharmacy, technology, merchandising and marketing professionals.

About adam.com

adam.com (Nasdaq: ADAM) is a leading provider of online medical and health information and publisher of the award winning Medical Encyclopedia and a variety of interactive, multi-media educational materials. Through partnerships with leading Web destinations, adam.com has become the most widely referenced medical resource on the Internet. The company's proprietary library contains more than 10,000 pages of medical and health content covering over 1,500 topics, and includes vast archives of medical illustrations, interactive animations, 3-D models, broadcast-quality video and fully dissectible dis·sect  
tr.v. dis·sect·ed, dis·sect·ing, dis·sects
1. To cut apart or separate (tissue), especially for anatomical study.

2.
 male and female bodies. adam.com content and products are also used extensively in the education, broadcast, legal and print publishing markets.

Forward Looking Statements

Except for historical information, all of the statements, expectations and assumptions contained in this press release are forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
. These statements involve a number of risks and uncertainties that could cause actual results, performance or developments to differ materially. Factors which could affect the company's actual results, performance or developments include general economic conditions, the development of the Internet as a source of health information, pricing actions taken by competitors, the demand for the company's health information, regulatory changes, and other laws which impact the way in which the company conducts its business.

Note to Editors: adam.com is a trademark of adam.com. All other products mentioned are trademarks or registered trademarks of their respective companies.
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 18, 2000
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