Cranberries are all white.

Ocean Spray ITG has launched the world's first commercially available white cranberry concentrate. Harvested one month before the red colour of the cranberry develops, white cranberry concentrate has a lower acidity level than the traditional red berry and delivers a delicate colour and flavour profile. The concentrate's attractive colour and mild taste allows it to combine well with other fruits, while retaining all the health properties of the North American cranberry.

Both the white and red cranberry have the same high PAC (proanthocyanidin) and antioxidant content, believed to be the key to the cranberry's unique health properties. Scientific findings have already established the role of cranberry juice in fighting urinary tract infections, further boosted by last year's important ruling by AFFSA, the French food safety authority, officially approving the cranberry as a healthy ingredient. Ocean Spray ITG is also supporting ongoing research into the functionality of the cranberry in relation to improved dental health, gut health, vision and anti-ageing.

Contact: J.O.Sims on tel: [phone] or visit: www.oceansprayitg.com