Cramming it in.This column has a penchant for architectural websites which exhibit clarity, brevity Brevity Adonis’ garden of short life. [Br. Lit.: I Henry IV] bubbles symbolic of transitoriness of life. [Art: Hall, 54] cherry fair cherry orchards where fruit was briefly sold; symbolic of transience. and the odd quirk quirk n. 1. A peculiarity of behavior; an idiosyncrasy: "Every man had his own quirks and twists" Harriet Beecher Stowe. 2. . I think many architects take their websites too seriously which is why they try to cram in everything they can think of. Sure, potential clients are going to go hmmm if you haven't got a website. But I think what clients like about them is that they give them an opportunity to get inside the collective head of practices without tipping their hand. Surely a brochure could do that? Maybe not, because, deliberately, brochures tell a very one-dimensional story. And people in the market for an architect have the perfectly reasonable fear that asking for a brochure will lead to endless follow-up follow-up, n the process of monitoring the progress of a patient after a period of active treatment. follow-up subsequent. follow-up plan calls from you--when all they want to know was whether you've done many schools and whether you have the experience to make up the numbers on the longlist they are contemplating. Sutherland Sutherland or Sutherlandshire, former county, N Scotland. Under the Local Government Act of 1973, Sutherland became (1975) part of the new Highland region (now a council area). Lyall blows hot and cold surveying the climate of website design. |
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