Cramer Selected by CTAM for ChooseCable.com Initiative.Cable & Telecommunications Communicating information, including data, text, pictures, voice and video over long distance. See communications. Association for Marketing (CTAM CTAM Cable and Telecommunications Association for Marketing CTAM Cable Television Administration and Marketing Society CTAM Centralized Tuition Assistance Management (Army education) CTAM Climb to and Maintain ) Chooses Cramer to Assist in Educating Consumers About Digital Cable Phone Services NORWOOD, Mass. -- Cramer, a digital marketing and event solutions agency, announced today that Cramer has been chosen by the Cable & Telecommunications Association for Marketing (CTAM) to launch Choosecable.com, the fourth effort in a series of websites designed to support CTAM's co-operative consumer marketing campaigns. ChooseCable.com is an interactive online resource to educate consumers about digital cable phone services. "In order to reach as many people as possible in our educational campaign, we realized that we needed to complement our broadcast marketing and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most efforts with a strong Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the presence. By partnering with Cramer, we knew that we would be able to leverage some of the top talent in the interactive marketing industry to help carry our message to online audiences," said Anne Cowan, Senior Vice President of Communications and Marketing at CTAM. "As we move forward on additional campaigns and initiatives, we will look to Cramer for creative direction and execution in our digital endeavors and we look forward to collaborating with the team well into the future." Cramer designed and launched ChooseCable.com, a web site devoted to educating consumers about digital cable phone and other cable services. ChooseCable.com incorporates the theme and messaging of the industry's "Choose Cable Phone" advertising campaign, and includes features such as interactive images and a service locator that allows visitors to research digital cable phone service options in their areas and sign up for service online. "We are extremely pleased that CTAM chose Cramer to help educate consumers about the alternative technologies available to them," said Darren Ross Ross , Sir Ronald 1857-1932. British physician. He won a 1902 Nobel Prize for proving that malaria is transmitted to humans by the bite of the mosquito. , Executive Vice President, Cramer. "We look forward to continuing our work with CTAM to develop compelling, interesting and relevant interactive marketing messages. Our goal is to assist CTAM in its mission of helping the cable industry grow, and we are confident that, by working together, we can succeed in this challenging venture." Previously, Cramer developed two promotional sites for the industry's OnlyCableCan campaigns and an informational website, Thisiscable.com. Other Cramer work with CTAM has included the design of ctam.com, their corporate, member website, brand development, and production of their annual conference. About CTAM CTAM, the Cable & Telecommunications Association for Marketing, is dedicated to helping the cable business grow. As a non-profit professional association, CTAM provides marketing education and networking opportunities to more than 5,500 members, through conferences, consumer research, publications, www.ctam.com, a network of regional chapters, and the CTAM Executive Management Program at the Harvard Business School Harvard Business School, officially named the Harvard Business School: George F. Baker Foundation, and also known as HBS, is one of the graduate schools of Harvard University. . CTAM also facilitates unified, national cooperative marketing efforts on behalf of its corporate members, such as the Cable Movers Hotline (TM), Business Services Initiative, and On Demand Consortium. Consumers can learn about cable's advanced services and see offers from their local providers at the CTAM-supported www.ThisIsCable.com (SM). About Cramer Cramer is a digital marketing and event solutions agency that fuses creativity and technology to design and execute experiences that move audiences. For more than 25 years, the Years, The the seven decades of Eleanor Pargiter’s life. [Br. Lit.: Benét, 1109] See : Time agency has helped the world's leading and emerging brands win and retain loyal customers, launch products and inspire sales teams. Reaching audiences online, offline, through emerging media, and face-to-face, Cramer creates personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. , integrated marketing programs and events that maximize marketing impact - and their clients' dollars. Cramer's clients include Boston Scientific The Boston Scientific Corporation (NYSE: BSX) (abbreviated BSC), is a worldwide developer, manufacturer and marketer of medical devices whose products are used in a range of interventional medical specialties, including interventional cardiology, peripheral interventions, , Business Objects, Gillette and EMD EMD Electromechanical dissociation, see there Serono, Inc. Cramer is a privately-held company. For more information please go to http://www.crameronline.com or visit their blog blog, short for web log, an online, regularly updated journal or newsletter that is readily accessible to the general public by virtue of being posted on a website. at http://www.awidernet.com. |
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