Cramer Healthcare Expands with Management and Account Additions.

Experienced Healthcare and Pharmaceutical Executives Lisa Reilly and Emily Bulat Join Cramer Healthcare to Service Agency's Growing Client Portfolio

NORWOOD, Mass. -- Cramer, a digital marketing and event solutions agency, today announced further expansion of its Healthcare practice with the additions of Lisa Reilly who has joined the agency's healthcare business as Vice President of Strategic Planning, and Emily Bulat, who has joined as Director of Strategic Planning. Cramer Healthcare was introduced in October 2006 with a portfolio of more than 15 major clients in the pharmaceutical, biotechnology, diagnostics and medical device industries, including award-winning work for Bayer Healthcare's diagnostic division and the Fertility LifeLines program for EMD Serono, Inc. The portfolio of Cramer Healthcare has grown to include other major projects across multiple therapeutic areas for EMD Serono, Inc. as well as new work for a number of clients including Bayer Healthcare, a subsidiary of Bayer AG, and US Surgical.

Lisa Reilly and members of Cramer Healthcare will be in attendance at booth, #814, at the Healthcare Convention & Exhibitors Association (HCEA) 2007 Annual Meeting, June 9-12 in Philadelphia (http://www.hcea.org/annualmeeting.html).

"Healthcare represents a key vertical focus for Cramer and I welcome the addition of these two industry veterans to continue to strengthen the Cramer Healthcare management and strategy team," said Tom Martin, CEO, Cramer. "We've seen great success and growth in our healthcare practice, particularly as companies are shifting dollars away from mass media to pursue more personalized communications that build credible, ongoing relationships with consumers, patients, and professionals. Lisa and Emily will help us continue to develop and execute these highly targeted marketing communications strategies on behalf of our healthcare clients and will also help Cramer Healthcare continue to build momentum and drive our business forward."

Lisa Reilly brings 20 years of healthcare expertise to her role in spearheading Cramer Healthcare's strategy. Most recently, Lisa served as Senior Product Manager at Philips Medical Systems, leading a cross functional team on the development of a new patient monitoring platform as well as its successful worldwide product launch initiative. Prior to Philips, Lisa held marketing, business development and sales positions at Abiomed and Medtronic. Lisa began her career as a Registered Nurse, followed by roles in nursing education where she developed and implemented educational curricula for nursing staff, physicians and hospital administrators. Lisa holds a Bachelor of Science Degree, Nursing from Villanova University and has completed coursework at the American Management Association.

Emily Bulat comes to Cramer Healthcare from Genzyme Genetics, where she was a product manager in the reproductive division, managing the prenatal biochemical screening and cytogenetics program. Prior to Genzyme, Emily was with Biogen Idec where she held a number of progressively senior roles, most recently as associate brand manager, managing a multimillion dollar direct-to-consumer marketing program for a chronic illness therapy. Emily holds a Master of Business Administration from Olin School of Business, Babson College and a Bachelor of Arts Degree, Biology from Clark University.

About Cramer

Cramer is a digital marketing and event solutions agency that fuses creativity and technology to design and execute experiences that move audiences. For more than 25 years, the agency has helped the world's leading and emerging brands win and retain loyal customers, launch products and inspire sales teams. Reaching audiences online, offline, through emerging media, and face-to-face, Cramer creates personalized, integrated marketing programs and events that maximize marketing impact - and their clients' dollars. Cramer clients include Boston Scientific, Business Objects, Gillette, EMD Serono, Inc. and PricewaterhouseCoopers. Cramer is a privately-held company. For more information please go to http://www.crameronline.com or visit their blog at http://www.awidernet.com.