Cramer Appoints Enterprise Software Marketeer to Lead Global Marketing; Former Oracle, Vitria VP To Build on 'Vendor of Choice' Position.LONDON & WASHINGTON -- Cramer today named seasoned marketing executive John Philpin as its new Chief Marketing Officer. Philpin brings over 25 years of business application software experience to Cramer, including senior roles in marketing, sales and business development in both the U.S. and Europe. Philpin's appointment comes as Cramer continues its run of top tier service provider contract wins and ramps up its investment in the U.S., the world's largest market for back office automation suites. Concurrently, Cramer named former Amdocs sales VP Kelly Connery to spearhead its Americas See ITS. sales effort, and announced expanded sales, operations and customer support in the U.S. (see separate story). Cramer CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Jerry Crook said, "John brings a global perspective, with first hand knowledge of the business priorities of service providers. His experience of marketing enterprise-class business application software will be invaluable to Cramer as we continue to deliver highly flexible, scalable software systems to automate and streamline service providers' operations." "I am delighted to be leading Cramer's strategic marketing initiatives," Philpin added. "Cramer is an already proven, outstanding company both technically and commercially, but a new chapter in our story is just beginning. The company is starting to play a major role in transforming the telecom industry: collapsing cost, complexity and risk while at the same time enhancing the quality of service that telcos offer to customers. This is a very, very exciting time to be joining Cramer." Philpin's career mirrors the growth of the IT industry as the sector has evolved to become the largest and most pervasive force in the global economy. From Silicon Valley to London and New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , he has shaped the IT strategy of a Fortune 500 bank, launched a successful software start-up, and transitioned an inward-facing technology company to a market-facing business application provider. Most recently he was Vice President of Marketing and Executive Officer at Vitria, a leading provider of business process integration solutions for the telecom industry. Prior to Vitria, Philpin helped launch Flypaper, an innovative enterprise collaboration software See collaborative software. company, where he was responsible for a full range of Sales, Marketing and Business Development activities. At Citicorp in New York, Philpin led a two-year initiative transforming the bank's investment business to incorporate an integrated software Separate software components or applications that have been combined into one package. See integrated software package. and Internet strategy. In a 10-year career at Oracle, both in London and Redwood City, California Redwood City is a suburb located on the San Francisco Peninsula in the San Francisco Bay Area of California. Redwood City is the county seat of San Mateo County. As of the 2005 census, the city had a total population of 76,000. , Philpin held key roles in marketing, business development and operations, spanning the company's trajectory Trajectory The curve described by a body moving through space, as of a meteor through the atmosphere, a planet around the Sun, a projectile fired from a gun, or a rocket in flight. from niche player to industry giant. About Cramer Cramer is the leading provider of inventory-powered back office automation software for the global telecommunications Communicating information, including data, text, pictures, voice and video over long distance. See communications. industry. For top tier wireline and wireless operators worldwide, Cramer lowers costs and reduces time to market by automating processes that rely on a detailed knowledge of network inventory, capacity and service configuration information. Cramer5, the latest release of the Company's software solution, won the 2004 TeleStrategies Billing & OSS Oss (ôs), city (1994 pop. 62,141), North Brabant prov., S Netherlands; chartered 1399. It is a significant industrial center. Manufactures include meat products, chemicals, pharmaceuticals, electrical equipment, and metalware. Excellence Award as the industry's "Best New Product." The Company has over 240 staff at locations worldwide including the UK and Europe, the US, Canada, Asia and Australia. |
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