Crain's Detroit Business Places High Value On Voice of Customer, Continues Relationship with ForeSee Results.Business Editors/High-Tech Writers ANN ARBOR Ann Arbor, city (1990 pop. 109,592), seat of Washtenaw co., S Mich., on the Huron River; inc. 1851. It is a research and educational center, with a large number of government and industrial research and development firms, many in high-technology fields such as , Mich.--(BUSINESS WIRE)--April 28, 2003 ForeSee Results announced today that crainsdetroit.com, the online arm of Crain's Detroit Business, has renewed their annual commitment to utilize ForeSee Results' technology to capture "voice of customer" on their Web site and track the evolution of a new business model. The ability to analyze the impact of changing their Web site from a completely free service to one with areas accessible to paid subscribers only was a deciding factor for the Crain's renewal. "As the premier source of local business news and information for the Detroit area's business executives, we focus on providing the content that our readers tell us they want," said Mary Ann Short, Crain's Detroit Business marketing manager. "We now have areas of our Web site that provide a deeper level of information for paid subscribers. We are closely tracking how this new business model impacts our customer satisfaction scores." Data collected over the last year also provides crainsdetroit.com with benchmark scores that can be referenced as new features are added to the Web site. By comparing customer satisfaction scores each time the website is updated, Crain's will be able to accurately pinpoint potential trouble spots and address them quickly. "Crainsdetroit.com is clearly committed to satisfying their customer base. The ACSI-based analysis is providing a new avenue of awareness that is continuing to yield new business and customer value for crainsdetroit," notes Larry Freed, President/CEO for ForeSee Results. "In business today, nothing is going to help you succeed more than actively and accurately listening to your customers." "We have been very pleased with the information and insights from ForeSee Results about where to improve our Web site, or conversely, which features our customers are pleased with," said Short. By employing a methodology used at the University of Michigan (body, education) University of Michigan - A large cosmopolitan university in the Midwest USA. Over 50000 students are enrolled at the University of Michigan's three campuses. The students come from 50 states and over 100 foreign countries. for the American Customer Satisfaction Index The American Customer Satisfaction Index (ACSI) is a leading indicator of consumer behavior, measuring the satisfaction of consumers across the U.S. economy. The ACSI interviews approximately 80,000 Americans annually and asks about their satisfaction with the goods and (ACSI ACSI Association of Christian Schools International ACSI American Customer Satisfaction Index ACSI Association Canadienne des Sciences de l'Information (French) ACSI American Communications Services, Inc. ), ForeSee Results captures statistically reliable data that is able to predict the behaviors and satisfaction levels that will result from changes and enhancements to an e-business or informational Web site. About ForeSee Results ForeSee Results is the market leader in online customer satisfaction management and specializes in converting satisfaction data into user-driven Web development strategies. Using the methodology of the University of Michigan's American Customer Satisfaction Index (ACSI), ForeSee Results has developed a model that scientifically quantifies the elements that drive online customer satisfaction and predicts future behaviors like likelihood to purchase, return to the site, or recommend the site to a friend. ForeSee Results, a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. co-founded by Compuware Corporation (company) Compuware Corporation - A software and service company with over 11,000 employees worldwide, including more than 7,000 in its professional services organisation. Since 1973, Compuware has focused on optimising business software development, testing, and operation. and CFI CFI abbr. cost, freight, and insurance Group, is located in Ann Arbor, Michigan  “Ann Arbor” redirects here. For other uses, see Ann Arbor (disambiguation). Ann Arbor is a city in the U.S. state of Michigan and the county seat of Washtenaw County. and can also be found on the Web at www.foreseeresults.com. About Crain's Detroit Business Crain's Detroit Business is metro Detroit's leading business publication. First published in 1985, Crain's is the only local weekly business publication providing late-breaking news covering industries such as manufacturing, technology, real estate, health care and financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. . Published weekly for upper-level executives and business owners, it includes award winning coverage, industry rankings and "who's who Who’s Who biographical dictionary of notable living people. [Am. Hist.: Hart, 922] See : Fame " listings. In fact, 95% of Crain's subscribers say they get news and information from Crain's they can't get anywhere else. Crain's has over 36,000 paid subscribers and total readership of approximately 150,000. |
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