Craig Conrad Named Communications Director for Invensys Manufacturing and Process Solutions Business Unit.Business Editors FOXBORO, Mass.--(BUSINESS WIRE)--May 21, 2003 Will Lead Communications Programs to Maximize Marketing Synergies Between Avantis, Foxboro, SimSci-Esscor, and Triconex Brands Invensys today announced that Craig Conrad has been appointed communications director for the company's Manufacturing and Process Solutions business unit. The unit includes well-known brands such as Avantis, Foxboro, SimSci-Esscor, and Triconex; plus product development, sales and marketing, and customer support activities for these brands. Mr. Conrad will oversee all marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales activities for the business unit. "Craig will play a key role as we move forward in meeting the challenge of increasing recognition of the relatively new Invensys corporate name, while preserving the equity and good will of our well-established company brands. These include Foxboro, Triconex, and SimSci-Esscor, which are among the most highly respected names in the industrial automation world," said Amy Burns, vice president of marketing at Invensys Manufacturing and Process Solutions business unit. Conrad brings more than 20 years of technology marketing and communications experience to his new position at Invensys. Prior to Invensys, Mr. Conrad held a variety of management-level positions at technology companies such as Xevo Corporation, Nexar Technologies, Digital Equipment Corp., Leading Edge Products, NEC (NEC Corporation, Tokyo, www.nec.com, www.necus.com) An electronics conglomerate known in the U.S. for its monitors. In Japan, it had the lion's share of the PC market until the late 1990s (see PC 98). NEC was founded in Tokyo in 1899 as Nippon Electric Company, Ltd. Technologies, and Wang Laboratories in Massachusetts; plus IBM PC Company A subsidiary of the IBM Corporation located in Raleigh, NC, that was involved with all aspects of IBM PCs. In 2004, it became part of Lenovo, which acquired IBM's ThinkPad personal computers. See Lenovo. in North Carolina North Carolina, state in the SE United States. It is bordered by the Atlantic Ocean (E), South Carolina and Georgia (S), Tennessee (W), and Virginia (N). Facts and Figures Area, 52,586 sq mi (136,198 sq km). Pop. . Conrad was also a vice president at Mullen, an advertising agency in Wenham, Massachusetts. Conrad has a Bachelor of Science Noun 1. Bachelor of Science - a bachelor's degree in science BS, SB bachelor's degree, baccalaureate - an academic degree conferred on someone who has successfully completed undergraduate studies degree from Babson College in Wellesley, Massachusetts. He resides in Needham, Massachusetts with his wife and three daughters and will work out of the Invensys divisional headquarters in Foxboro, Massachusetts. About Invensys Invensys is a global leader in production technology. The group helps customers improve productivity, performance and profitability using innovative services and technologies and a deep understanding of their industries and applications. Invensys Production Management works closely with customers to increase performance of production assets, maximize return on investment in production and data management technologies and remove cost and cash from the supply chain. The division includes APV APV See: Adjusted Present Value , Avantis, Eurotherm, Foxboro, IMServ, Prism, Protean pro·te·an adj. Readily taking on varied shapes, forms, or meanings. protean changing form or assuming different shapes. , SimSci-Esscor, Triconex, Validation Technologies, and Wonderware. These businesses address process and batch industries - including oil and gas, chemicals, power and utilities, food and beverage F&B is a common abbreviation in the United States and Commonwealth countries, including Hong Kong. F&B is typically the widely accepted abbreviation for "Food and Beverage," which is the sector/industry that specializes in the conceptualization, the making of, and delivery of foods. , pharmaceutical, and personal health care, mineral processing - and the discrete and hybrid manufacturing sectors. Invensys operates in more than 60 countries, with its headquarters in London. For more information, visit www.invensys.com. Invensys, Avantis, Eurotherm, Foxboro, I/A I/A Interactive I/A Instrument Air I/A Innovative/Alternative (Technology) Series, IMServ, Prism, Protean, SimSci-Esscor, Triconex, Validation Technologies, and Wonderware are trademarks of Invensys plc, its subsidiaries, or affiliates. All other trademarks are trademarks of their respective owners. |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion