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Craghoppers, Travel and Outdoor Clothing Company, Launches 'World Wide Wear' Online Shop.


LONDON -- Craghoppers, the travel and outdoor clothing company, has launched its unique on-line shopping website to open up a new direct channel for its customers via the Internet (at http://www.craghoppers.com).

The new web site, designed and built by Screen Pages (http://www.screenpages.com), complements the mail order division of Craghoppers, offering a printed mail order catalogue, where customers can order by telephone via the in-house call centre. Split into three divisions - wholesale, concessions and mail order, Craghoppers has been pioneering travel, outdoor and adventure clothing, bringing the latest fabric technologies to the consumer in attractive, comfortable and practical styles with a sensible price tag.

It is the first website in the UK outdoor clothing industry that holds a "changing room changing room n (BRIT) → vestuario

changing room change n (Brit) (in shop) → salon m d'essayage: (Sport) →
" facility where the user can mix and match complete outfits. This enables the shopper to choose from the colourful colourful or US colorful
Adjective

1. with bright or richly varied colours

2. vivid or distinctive in character

Adj. 1.
 and versatile range of clothes and co-ordinate a wardrobe of outdoor clothing for holidays abroad, weekends or leisure wear.

The website is fully transactional, enabling customers to browse the product range, make purchases, order catalogues, as well as locate individual stockists around the country.

The website features some innovative, interactive tools which will make shopping fun and easy. For example, a "clickable clickable adj (COMPUT) → cliqueable

clickable adjcliccabile 
 catalogue" provides an attractive visual representation of the whole product range. Visitors can literally turn the pages of the on-line catalogue, selecting products directly from this view. Shoppers can also browse by activity - ramblers or climbers This list of climbers includes both mountaineers and rock climbers, since many (though not all) climbers engage in both types of activities. The list also includes boulderers and ice climbers.  alike can choose suitable outdoor clothing by Craghoppers for their leisure time, depending on the weather.

Renowned for being innovators in the UK travel and outdoor clothing market, Craghoppers' new web site represents yet another market leading activity for the company. Craghoppers pioneered Nosquito, the insect repellent insect repellent, substance applied to the skin in order to provide protection against biting insects, primarily mosquitoes, ticks, chiggers, fleas, and certain flies.  clothing that combats mosquitoes and midges midges

see ceratopogonidae and culicoides.
, into the UK. The Nosquito fabric technology keeps biting bugs at bay and can be washed up to 35 times before the treatment begins to lose effect.

NOTES TO EDITORS:

--1965 Craghoppers brand is born

--1995 Craghoppers brand bought out by Risol Group, sister company to Regatta regatta: see rowing; sailing.


A high-end Unix-based pSeries server from IBM. Introduced in late 2001, the model p690 incorporates mainframe class self healing capabilities and partitioning to the pSeries (RS/6000) family for the first time.
 

--1999 Milennium products marque - award for innovation and creativity for the Dripac rucksack range from the Design Council

--2002 Launched Nosquito insect repellent clothing. Mail order business launched

--2003 Opened first concession at Debenhams stores in Carlisle and Barrow

--2004 First dedicated store opened in Cambridge, flagship partnership store in Covent Garden Covent Garden (kŭv`ənt), area in London historically containing the city's principal fruit and garden market and the Royal Opera House. , London. Opened Craghoppers departments with Peak Store and dedicated Craghoppers store opened in Nottingham.
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Publication:Business Wire
Date:Apr 20, 2005
Words:407
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