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CraftClick.com Acquires CraftPlanet.com.


Business Editors

PLAYA playa
 or pan or flat or dry lake

Flat-bottomed depression that is periodically covered by water. Playas occur in interior desert basins and adjacent to coasts in arid and semiarid regions.
 DEL RAY, Calif.--(BUSINESS WIRE)--Sept. 7, 2000

CraftClick.com (OTCBB OTCBB

See OTC Bulletin Board (OTCBB).
:CTCK), the leading Arts & Crafts Network destination on the Web, announced today the acquisition of CraftPlanet.com (www.CraftPlanet.com), a California-based Arts & Crafts Web site which has been providing crafters with valuable information and resources since 1998.

CraftPlanet.com has an extensive craft idea library, specialized message boards, and features contributions from a number of regular columnists - veterans of the crafting industry - who are available to provide ideas, tips, and answers to crafter questions. In addition to adding CraftPlanet.com to its Network, CraftClick.com intends to rapidly commence incorporating e-commerce revenue features into CraftPlanet.com.

"CraftPlanet.com has distinguished itself as a popular online destination where craftspeople crafts·people  
pl.n.
People who practice a craft; artisans.
 can interact and learn from experts in the Arts & Crafts community," stated Peter Yollin, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of CraftClick.com. "Through this acquisition, CraftClick.com adds another loyal user-base and content source to our rapidly growing Network. By interlinking in·ter·link  
tr.v. in·ter·linked, in·ter·link·ing, in·ter·links
To link together or join (one) with another: The policies, though distinct, are interlinked.

Adj. 1.
 CraftPlanet.com with our other Arts & Crafts sites through e-commerce enabling, inter-network advertising banners, and co-promotions, we will familiarize CraftPlanet.com's visitors to our unrivaled online Arts & Crafts Network and our vast online craft supply store, and introduce our over 500,000 members to CraftPlanet.com's resources."

CraftPlanet.com was founded by Deborah Sweigart, who has been active in the Arts & Crafts industry for 30 years, and has expertise in product development, merchandising and marketing, as well as a background in Graphic and Fine Arts.

Former Webmaster A person responsible for the implementation of a Web site. Webmasters must be proficient in HTML as well as one or more scripting and interface languages such as JavaScript and Perl. They may also have experience with more than one type of Web server. See Web administrator and Webmistress.  and television personality for Aleene's Creative Living, Ms. Sweigart understands craft consumer needs, as well as the technology that builds the base to supplement and provide for them. Ms. Sweigert currently owns and operates Techgirls Web Services (1) Loosely, any online service delivered over the Web. Such usage appears in articles from non-technical sources, but not in IT-oriented publications, because definition #2 below describes the correct use of the term.  (Techgirls.com) and Idea Beach Design Group (ideabeach.com), both Web design and development companies. Her Internet experience helped CraftPlanet.com quickly become an appealing and popular craft resource.

Ms. Sweigart will join CraftClick.com as a consultant, providing oversight for CraftPlanet.com, as well as contributing her talents and experience to the CraftClick.com Network.

About CraftClick.com

CraftClick.com (www.craftclick.com), the ultimate online Arts & Crafts destination, offers amateur and professional craftspeople worldwide a wealth of Arts & Crafts related content, as well as robust e-commerce capabilities, including free commerce-enabled Web pages and free email. CraftClick.com's extensive project and information library contains more than 15,000 fun and creative projects, and its Superstore su·per·store  
n.
A very large retail store that stocks highly diversified merchandise, such as groceries, toys, and camera equipment, or a wide variety of mechandise in a specific product line, such as computers or sporting goods.
 offers convenient one-stop shopping for several hundred thousand Arts & crafts supplies.
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Publication:Business Wire
Date:Sep 7, 2000
Words:411
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