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Cradle and Infomedia Network Team to Accelerate Delivery of SIP Enabled Video Streaming Products.


Business Editors/High-Tech Writers

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--March 5, 2003

Partnership Positions Cradle 3SOC(TM) Based Enhanced Communications

Engines (ECE ECE Electrical and Computer Engineering
ECE Economic Commission for Europe
ECE Ecole Centrale d'Electronique (France)
ECE Educational Credential Evaluators Inc
ECE East Central Europe
ECE Endothelin Converting Enzyme
(TM)) as Foundation for Key Soft-Silicon(TM) Platform to

Drive SIP-Enabled H.264 Streaming Video A one-way video transmission over a data network. It is widely used on the Web as well as company networks to play video clips and video broadcasts. Computers in home networks stream video to digital media hubs connected to a home theater.  over the Internet

Cradle Technologies today announces a partnership with Infomedia Network Inc., a leader in Session Initiation Protocol (protocol) Session Initiation Protocol - (SIP) A very simple text-based application-layer control protocol. It creates, modifies, and terminates sessions with one or more participants. Such sessions include Internet telephony and multimedia conferences.

It is described in RFC 2543.
 (SIP) software and services. The partnership focuses on creating SIP enabled streaming-video-over-Internet applications using the H.264 protocol. Implementation will be based on Cradle's ECE product line and bi-directional H.264 video streaming See streaming video and video stream.  software codec A compression/decompression routine that is implemented in software only without requiring specialized DSP hardware. See codec. , and Infomedia Network's SIP protocol and application services See ASP and Web services.  software. All system functions will be in software and hosted on the Cradle ECE device, providing Infomedia Network with a highly flexible, Soft-Silicon(TM) platform that can be cost effectively tailored to rapidly produce product derivatives.

Infomedia Network plans to introduce its first product based on the new Soft-Silicon platform later this year. The company's initial focus will be on delivering television quality video suitable for business-to-business and business-to-consumer applications. Features such as bi-directional voice and video conferencing See videoconferencing.

(communications) video conferencing - A discussion between two or more groups of people who are in different places but can see and hear each other using electronic communications.
 and instant messaging Exchanging text messages in real time between two or more people logged into a particular instant messaging (IM) service. Instant messaging is more interactive than e-mail because messages are sent immediately, whereas e-mail messages can be queued up in a mail server for seconds or  will be made available using a simple peer-to-peer topology that can scale from 30 to 60 frames per second. The product will be offered at a breakthrough price point that is also expected to fuel consumer-to-consumer mass adoption.

"Cradle's Software Scalable Systems on a Chip (3SOC) based ECE product enables Infomedia Network to significantly reduce the complexity of hardware design and instead allow the company to utilize its system level domain expertise to rapidly develop products. We are very excited to partner with a leader in SIP enabled application services software and bring high value solutions to market," said Arthur Chang, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Cradle.

"The overwhelming value proposition of Cradle's ECE product when compared to the traditional approaches we were considering enables Infomedia Network to create a scalable, common hardware foundation for our product line development which we believe will result in rapid market penetration Noun 1. market penetration - the extent to which a product is recognized and bought by customers in a particular market
penetration - the act of entering into or through something; "the penetration of upper management by women"
," said JD Ray, president of Infomedia Network. "As an early adopter of leading edge standards we need a high degree of flexibility from our hardware foundation in order for us to react rapidly to revisions and changes, as well as customer feedback. We believe we can now build our solutions more quickly and cost effectively using the single chip fully programmable approach provided by Cradle."

About Cradle

Cradle, a next generation Soft-Silicon(TM) semiconductor company, supplies Software Scalable System On a Chip (3SOC(TM)) based devices, application level software and easy to use development tools optimized for packet/stream processing applications that have demanding scalability requirements. Cradle provides Enhanced Communications Engines (ECE(TM)) for applications that require their packet streams to be opened and digitally processed, as well as forwarded or routed, such as secure data transmission, voice over IP, and video conferencing applications. Cradle also provides Media Processing Engines (MPE MPE
abbr.
Master of Public Education
(TM)) for applications that require real-time color frame processing, such as multifunction printers, video IP phones, and advanced video surveillance equipment. Cradle enables customers to develop highly flexible Soft-Silicon solutions that realize rapid time to market, maximize product flexibility and minimize development costs. When applied across a full product line, Soft-Silicon solutions significantly streamline entire operations and manufacturing, resulting in higher revenues, lower operational risks, and higher gross profit margins Gross profit margin

Gross profit divided by sales, which is equal to each sales dollar left over after paying for the cost of goods sold.


gross profit margin

A measure calculated by dividing gross profit by net sales.
. More information on Cradle Technologies can be found at www.cradle.com.

About Infomedia Network Inc.

Infomedia Network Inc. is a multimedia communications company focused on the digital convergence of IP-based real time voice, data and video. With a portfolio of technology solutions centered on SIP (Session Initiation Protocol), Infomedia Network is delivering the next generation of communications convergence today. Businesses and consumers will now be able to use their existing Internet connections in new and innovative ways to communicate with others in real time, regardless of the device used or their location. More information on Infomedia Network Inc. can be found at www.infomax2000.com.
COPYRIGHT 2003 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Mar 5, 2003
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