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Cradle Secures Multiple Design Wins and Partnerships.


Business Editors/High-Tech Writers

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Feb. 4, 2003

Company's Communications and Media Processing See media control.  Products Speed

Delivery of Next Generation VoIP, Wireless Routers A network device that combines a wireless access point (base station), a wired LAN switch and a router with connections to a cable or DSL service. Wireless routers provide a convenient way to connect a small number of wired and any number of wireless computers to the Internet. , Integrated

Voice and Data Communications data communications, application of telecommunications technology to the problem of transmitting data, especially to, from, or between computers. In popular usage, it is said that data communications make it possible for one computer to "talk" with another. , and Video Surveillance Devices

Primed with a recent cash infusion and an expanded management team, Cradle Technologies has landed key design wins with two Taiwanese system companies, KCodes Corporation and Kingtronic Security Corporation. In addition, Cradle announced two development partnerships with Taiwan's Institute of Information Industry and the Computer and Communications Laboratory of the Industrial Technology Research Institute (CCL/ITRI). Today's news provides clear evidence that Cradle's Software Scaleable Systems on a Chip (3SOC(TM)) based Enhanced Communications Engines (ECE ECE Electrical and Computer Engineering
ECE Economic Commission for Europe
ECE Ecole Centrale d'Electronique (France)
ECE Educational Credential Evaluators Inc
ECE East Central Europe
ECE Endothelin Converting Enzyme
(TM)) and Media Processing Engines (MPE MPE
abbr.
Master of Public Education
(TM)) are viable alternatives to fixed function devices and custom ASICs A redundant reference to an ASIC chip. ASICs are already customized for a specific use. See ASIC.  for a wide range of system applications.

Cradle's products allow system developers to shift all functions and interfaces into software, resulting in highly flexible Soft-Silicon(TM) solutions that realize rapid time to market, maximize system flexibility and minimize development costs.

KCodes Selects Cradle for Price/Performance Gains

The agreement between KCodes and Cradle highlights the development of a voice over IP gateway, a video IP phone, and a wireless VPN (Virtual Private Network) A private network that is configured within a public network (a carrier's network or the Internet) in order to take advantage of the economies of scale and management facilities of large networks.  router, all based on Cradle's ECE products. The agreement also contained commitments to a minimum undisclosed amount of production unit shipments beginning in the second half of 2003. "Cradle's ECE solution significantly reduces the hardware design costs because all our system functions reside on one chip. Shifting functions into software also allows KCodes to amortize the cost of developing intellectual property across our first three products and positions us well for derivative product development as we expand our Original Development Manufacturer business," says Dr. Zekai Hsiau, President of KCodes Corporation.

Kingtronic Speeds Time to Market with Cradle Solution

The agreement between Kingtronic Security and Cradle highlights the development of an MPEG (Moving Pictures Experts Group) An ISO/ITU standard for compressing digital video. Pronounced "em-peg," it is the universal standard for digital terrestrial, cable and satellite TV, DVDs and digital video recorders (DVRs).  4 video surveillance gateway based on a Cradle MPE product and a secure home gateway based on a Cradle ECE product. "The critical element in our decision to engage with Cradle was time to market. The availability of standard system functions royalty free from Cradle, and their mature tool set allows us to focus on developing our own software for differentiation and rapidly bringing our solutions to market. A big bonus is that we can purchase off the shelf Cradle chips instead of developing ASICs, which allows us to maintain our cost targets while also supporting the unique requirements, especially for the video surveillance gateway," says Larry Chang, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Kingtronic Security.

The first customer for the video surveillance gateway is Taiwan Secom Corporation, a Taiwan based affiliate of Secom Corporation, the giant Asia based Security Company. Taiwan Secom will provide their surveillance centers with real time video feeds sent over the Internet from their remote client sites so that false alarms can be differentiated more easily from real ones. "While video based surveillance is quite effective, it is often too expensive for most of our customers. The Cradle chip is the only solution available that combines video and speech codecs Also called a "voice codec" or "vocoder," it is a hardware circuit that converts the spoken word into digital code and vice versa. It comprises the A/D and D/A conversion and compression technique (see G. standards).  onto a single chip with other system functionality such as IP processing. This allows us to scale deployment within the budgets of our customers," says Conrad Chen, CTO (Chief Technical Officer) The executive responsible for the technical direction of an organization. See CIO and salary survey.  of Taiwan Secom.

Institute of Information Leverages Cradle's Easy to Use Tools and Software

The partnership agreement with the Institute for Information Industry centers on the delivery of system level reference design solutions for secure routers and integrated voice and data communications products. "The flexibility of Cradle's approach is ideal for the many applications that Taiwan companies are developing. Equally important though is Cradle's decision to license the software it develops royalty free, which allows our organization to create its own intellectual property in concert with Cradle and yet maintain a licensing structure for our customers that we already have in place. This is particularly important because as communications systems In telecommunication, a communications system is a collection of individual communications networks, transmission systems, relay stations, tributary stations, and data terminal equipment (DTE) usually capable of interconnection and interoperation to form an integrated whole.  integrate more and more functionality, we can deliver state of the art solutions with reasonable royalties paid per system," says Jyh-Sheng Ke, Vice President of the Institute for Information Industry.

Cradle Is An Ideal Alternative To Developing ASICs

The agreement with CCL/ITRI covers research and development work around wireless based gateways and digital video products. Cradle's Soft-Silicon systems development approach is an ideal solution for increasing the return on research and development investments. "Since we are a research institute we can benefit greatly from reducing the number of ASICs we need to develop across our many projects. Also, because the Cradle chips are priced to accommodate high volume applications, our customers can limit the modifications necessary to make a commercially viable product when they license our research work," says Dr. Sheng-Ching Jeng Director of the Digital Video and Optical Communications Optical communications

The transmission of speech, data, video, and other information by means of the visible and the infrared portion of the electromagnetic spectrum.
 Technologies Division at CCL/ITRI.

About Cradle

Cradle, a next generation Soft-Silicon(TM) semiconductor company, supplies Software Scalable System On a Chip (3SOC(TM)) based devices, application level software and easy to use development tools optimized for packet/stream processing applications that have demanding scalability requirements. Cradle provides Enhanced Communications Engines (ECE(TM)) for applications that require their packet streams to be opened and digitally processed as well as forwarded or routed, such as secure data transmission, voice over IP, and video conferencing See videoconferencing.

(communications) video conferencing - A discussion between two or more groups of people who are in different places but can see and hear each other using electronic communications.
 applications. Cradle also provides Media Processing Engines (MPE(TM)) for applications that require real time color frame processing, such as multifunction printers See MFD. , video IP phones, and advanced video surveillance equipment. Cradle enables customers to develop highly flexible Soft-Silicon solutions that realize rapid time to market, maximize product flexibility and minimize development costs. When applied across a full product line, Soft-Silicon solutions significantly streamline entire operations and manufacturing, resulting in higher revenues, lower operational risks, and higher gross profit margins Gross profit margin

Gross profit divided by sales, which is equal to each sales dollar left over after paying for the cost of goods sold.


gross profit margin

A measure calculated by dividing gross profit by net sales.
. More information on Cradle Technologies can be found at www.cradle.com.
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Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 4, 2003
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