Cracking the secret of Bogend.
There's no place like home - especially if you live in No Place.
For generations, the weird and wonderful place names across the country have raised plenty of smiles.
Now a new book is aiming to shed some light on just how they came to be - including many of the North East's more unusual incarnations.
Blessed with its fair share of the imaginative and baffling, the region is host to Shitlington Crags, Snod's End and Cockfield.
Penned by Adrian Room, the Penguin Dictionary of British Place Names traces the roots of more than 10,000 locations nationwide and contains several surprises.
Mr Room said: "Place names are everywhere and have evolved in different and intriguing ways. Newcastle is straight forward enough but what about Wigan or Windsor?
"Some have been taken from personal names or from saints or churches. Others reflect the way people have shaped their environment.
"And that's where the dictionary comes in by `cracking' the information each of them holds."
The book suggests Durham village Pity Me may stem from a humorous description of a barren, desolate piece of land.
Meanwhile, chuckling schoolboys may be interested to learn Northumberland's Slaggyford originated as a term for a muddy ford over the Tyne.
Unfortunately, the logic behind some North East locations seems to have been forgotten over the years.
But perhaps it may not be too difficult to imagine how Bogend got its name, considering its closeness to Shitlington Crags.
Elsewhere in the country, there are dozens of place names guaranteed to raise a smile.
Is Great Snoring in Norfolk as boring as it sounds? And how did Catbrain north of Bristol come to acquire its monikor?