Cracker Barrel Rated #1 in Competitive Advantage Report.Results Based on Independent Customer Expectation Survey of over 3,000 Consumers LEBANON, Tenn. -- Cracker Barrel This article is about the restaurant-and-store chain. For the unrelated company marketing cheeses bearing the "Cracker Barrel" trademark, see Kraft Foods. Cracker Barrel Old Country Store, Inc. Old Country Store([R]) (Nasdaq: CBRL CBRL CBRL Group, Inc (stock symbol) CBRL Council for British Research in the Levant (UK) ) is the #1 restaurant in the casual dining category in meeting customer expectations, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. a survey released this week by the Kanbay Research Institute. Additionally, the survey report states that, among restaurants and beverages, only Cracker Barrel and Starbucks are on a consumer's top-desired list. The report praises Cracker Barrel for excelling in "providing an experience, not just a meal, and for remaining consistent to a business strategy that appropriately blends restaurant and retail." "Cracker Barrel has long had an extremely loyal customer base and I think the results of this survey show why," said Michael A. Woodhouse, President and Chief Executive Officer of Cracker Barrel Old Country Store, Inc. "Being able to meet - and exceed - your customers' expectations is key to having them return and vital to the continuing strength of the business. "Of course, you need highly dedicated and well-trained employees to deliver the consistent experience that guests expect at every meal, every day, in every location," Woodhouse continued. "Cracker Barrel has over 70,000 talented employees who have made this recognition possible because of their relentless repetition to deliver on our guests' expectations." The 2007 edition of the Competitive Advantage Report: Restaurant & Beverage was released this week at the opening of the 88th Annual National Restaurant Association show in Chicago. The independent study, conducted in February 2007 by the Kanbay Research Institute, included interview comments from 3,123 respondents and covered a total of 61 brands in the restaurant and beverage industries. The Competitive Advantage Report: Restaurant & Beverage is the most recent recognition that Cracker Barrel has received from a series of third-party surveys that have been done within the last year. Cracker Barrel has also received high marks in studies conducted by: * Fortune magazine - America's Most Admired Companies A yearly publication by Fortune Magazine, America's Most Admired Companies consists of corporations that are highly esteemed by the likes of Business Executives, Directors, and Analysts. A survey is taken of close to 3300 professionals who give their opinions on the companies. (8 consecutive years) * Restaurants & Institutions magazine Choice in Chains - Best Family Dining (16 consecutive years) * The Good Sam Club The Good Sam Club is an international organization of recreational vehicle owners. Its primary goals are to make RVing safer and more enjoyable, and to save members money through Club-endorsed benefits and services. It claims over a million members. (6 consecutive years) * Zagat Survey Zagat Survey (pronounced za-GAT)[1] was established by Tim and Nina Zagat in 1979 as a way to collect and correlate the ratings of restaurants by diners. For their first guide, covering New York City, the Zagats surveyed their friends. ([R]) * National Motorcoach Network About Cracker Barrel Cracker Barrel Old Country Store([R]) provides a friendly home-away-from-home in our old country store and restaurant. Our guests are cared for like family while relaxing and enjoying real home-style food and shopping that's surprisingly unique, genuinely fun and reminiscent of America's country heritage...all at a fair price. People of all ages enjoy American country heritage and our guests are multi-generation families, travelers and neighbors alike. Our restaurant serves up delicious, home-style country food such as meatloaf and homemade home·made adj. 1. Made or prepared in the home: homemade pie. 2. Made by oneself. 3. Crudely or simply made. Adj. 1. chicken n' dumplins as well as its signature biscuits using an old family recipe. Our authentic old country retail store is fun to shop and offers unique gifts and self-indulgences. We offer rockers on the front porch porch Roofed structure, usually open at front and sides, projecting from the face of a building and used to protect an entrance. If colonnaded, it may be called a portico. , antiques on the wall, traffic lights to clean restrooms, oil lamps on the tables, and games of checkers checkers, game for two players, known in England as draughts. It is played on a square board, divided into 64 alternately colored—usually red and black or white and black—square spaces, identical with a chessboard. by the fireplace. Cracker Barrel Old Country Store, Inc. is a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of the publicly held CBRL Group, Inc. (Nasdaq: CBRL). Cracker Barrel was established in 1969 in Lebanon, Tenn. Cracker Barrel Old Country Store, Inc. operates 559 company-owned locations in 41 states. Every Cracker Barrel unit is open seven days a week with hours Sunday through Thursday, 6 a.m. - 10 p.m., and Friday and Saturday, 6 a.m. - 11 p.m. For more information, visit www.crackerbarrel.com. CBRL-G |
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