Crabtree & Evelyn Selects Mercent to Maximize Online Sales at Amazon.com.SEATTLE -- Leading National Retailer Deploys Mercent Commerce System to Maximize Online Sales in Rapidly Growing Beauty Category Mercent, the single solution for online marketplace retailing, today announced that its flagship software product, Mercent Commerce System, has been selected by Crabtree & Evelyn to promote and sell products to over 42 million active customer accounts at Amazon.com. Crabtree & Evelyn sells in more than 40 countries with more than 350 stores worldwide, offering beautiful gifts and everyday luxuries that capture the essence of English style. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. 'The State of Retailing Online 7.0', Forrester Research Forrester Research is an independent technology and market research company that provides its clients with advice about technology's impact on business and consumers. Corporate facts
To continue its expansion in this rapidly growing market, Crabtree & Evelyn sought a cost-effective software solution that would increase online sales and reduce integration and maintenance costs. "We selected Mercent Commerce System as part of our strategy to expand into new online sales channels," said Tom Angelo, Crabtree & Evelyn Director of Business Development. "Mercent helps Crabtree & Evelyn more effectively promote and sell our products to Amazon.com shoppers, and reduces our ongoing merchandising costs." Accelerating Time To Market Mercent's flagship product A primary product of a company, which is typically why the company was founded and/or what made it well known. For example, MS-DOS, Windows and the Microsoft Office suite have been flagship products of Microsoft. CorelDRAW is a flagship product of Corel Corporation. , Mercent Commerce System, allows multi-channel retailers to effectively promote and sell products to more than 100 million shoppers across 10 leading online consumer marketplaces through one low-cost, single point of integration. These marketplaces include Amazon.com, Yahoo! Shopping, BizRate.com, PriceGrabber.com, AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. inStore, NexTag, MSN Shopping MSN Shopping is a member site of the MSN portal. MSN Shopping today is an online comparison shopping site. It aggregates millions of product offers from thousands of retailers. MSN Shopping allows users to search or browse for products. , Shopping.com, mySimon, and Froogle. Tim Clark Timothy Henry Clark (born 17 December 1975) is a South African golfer. Clark was born in Durban, South Africa. He took up golf at the age of three and was taught to play by his father. , partner and analyst with The FactPoint Group, adds ""Mercent is emerging as a key tool for retailers to add 10 Internet shopping venues, including Amazon.com, to their marketing mix." Mercent Commerce System offered Crabtree & Evelyn faster and easier integration with the Merchants@Amazon.com platform, and better control over the selling and merchandising data exchanged with Amazon. Mercent Commerce System automates the exchange of product, order, inventory, fulfillment, and settlement data between Crabtree and Evelyn's data center and Amazon's Web services-based interfaces. Mercent Commerce System scales to support Crabtree and Evelyn's complete product catalog and peak holiday order volumes. The product manages more than 1 million orders per day and catalogs with more than 500,000 SKUs. Mercent Commerce System's message-based architecture prevents downtime and transaction failures, allowing Crabtree & Evelyn to maximize sales through Amazon. In addition to providing its flagship software product, Mercent supports Crabtree & Evelyn's relationship with Amazon.com through value-added services including data mapping Data mapping is the process of creating data element mappings between two distinct data models. Data mapping is used as a first step for a wide variety of data integration tasks including:
About Crabtree & Evelyn Crabtree & Evelyn captures the essence of English style with simple luxuries for the bathroom, bedroom, kitchen and garden. We travel the world to bring everyday luxuries and beautiful gifts that make life a little more precious - chic comforts for your home, fragrances and pampering treats for your home spa as well as delicious nibbles for your kitchen. At Crabtree & Evelyn, we understand that everyday is far too precious to be mundane. We are passionate about what we believe: taking pleasure in simple things, making time for yourself and always expecting the best. Quality is central to our philosophy: Our bath and body care products reflect the very best of science and time-tested natural ingredients. Our soaps have established a benchmark of quality throughout the world with over thirty separate steps to the making of a single bar. Our foods are made with the finest fresh natural ingredients and contain no artificial colours or fillers. Crabtree & Evelyn is sold in over 40 countries and has over 350 stores worldwide with 160 stores in the U.S. We are also available online at www.crabtree-evelyn.com. Recognised as an exceptional brand, Crabtree & Evelyn now enjoys Superbrands status in the UK, Malaysia, Singapore and Hong Kong Hong Kong (hŏng kŏng), Mandarin Xianggang, special administrative region of China, formerly a British crown colony (2005 est. pop. 6,899,000), land area 422 sq mi (1,092 sq km), adjacent to Guangdong prov. . About Mercent Founded by veterans of Amazon.com, Mercent is the single solution for online marketplace retailing. Mercent's flagship product, Mercent Commerce System, allows multi-channel retailers to effectively promote and sell products to more than 100 million shoppers across 10 leading online consumer marketplaces through one low-cost, single point of integration. These marketplaces include Amazon.com, Yahoo! Shopping, BizRate.com, PriceGrabber.com, AOL inStore, NexTag, MSN Shopping, Shopping.com, mySimon, and Froogle. In addition, Mercent provides value-added services such as program management, data mapping, software development and integration, storefront design and optimization of search keywords and product categorization. Mercent customers include Lucky Brand Jeans Lucky Brand Jeans is a denim company from Vernon, California, United States, founded in 1990 by Gene Montesano and Barry Perlman. A subsidiary of the Liz Claiborne fashion company, they also produce sportswear, outerwear, T-shirts and active wear. (NYSE NYSE See: New York Stock Exchange :LIZ LIZ Elizabeth LIZ Lisette LIZ Leather Institute of Zimbabwe ), Wet Seal Wet Seal is a young women's clothing retailer headquartered in Foothill Ranch, California. It carries moderately priced brand name and company-designed apparel and accessories. The company was founded in Newport Beach, California by Lorne Huycke in 1962 as "Lorne's. (Nasdaq:WTSLA), Finlay Enterprises (Nasdaq:FNLY), Proflowers (Nasdaq:PRVD PRVD Partial Response Viterbi Detector ), Crabtree & Evelyn, Car Toys, Fortunoff, The Shane Company, and other leading retailers. Mercent is based in Seattle, WA and is a Microsoft Certified Partner and an Amazon Services Certified Systems Integrator. |
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