Cozint Interactive and NDC Health Announce Launch of inFACT Healthcare Market Research Tool.

Business/Technology/Health Editors

ANDOVER, Mass.--(BUSINESS WIRE)--Feb. 22, 2001

First research tool that combines prescriber behavior data and

Web-based survey technology to determine the "what" and "why" of

physician level prescribing

Cozint Interactive, Inc., a leading e-health marketing services company, and National Data Corporation (NDC), a provider of health information services and electronic commerce solutions, announce the introduction of inFACT, the first real time information tool for the healthcare industry that combines weekly / daily prescriber data with up-to-the-minute primary market research insight and analysis.

inFACT, an acronym for integrated Fast Analytical Continuous Tracking, offers a new level of market information to pharmaceutical marketers, researchers, and other healthcare decision-makers. inFACT provides comprehensive information on prescriber behavior including the attitudes and perceptions that influenced the physician during the prescription writing process. Additionally, a significant advantage of inFACT is that it allows for continuous monitoring of the market vs. "wave" research methodologies that are currently the norm and suffer from timeliness issues in today's fast-paced health care market.

Through a strategic agreement between Cozint and NDC, inFACT integrates NDC's weekly / daily U.S. prescription databases and Cozint's Web-based physician surveys to monitor the evolving market dynamics of new product launches, new formulations, and any other point in the product life cycle.

Using inFACT, pharmaceutical and healthcare companies can obtain targeted market information faster, and with a greater level of actionability, than traditional market research methods such as mail or telephone. inFACT surveys provide research results within days of a prescribing event, rather than weeks or months, enabling timely marketing strategy decisions based on real-time market conditions and resulting in a more effective process for measuring products in the field. Clients can monitor surveys as they are administered and view online, real-time results at any time, from anywhere in the world through the secure, password-protected Web site.

"For the first time, pharmaceutical marketers can monitor their strategies in real time, instead of performing a data autopsy when it's too late to take action." said Rob Sederman, President and CEO of Cozint Interactive, Inc. He added, "inFACT allows our clients' marketing analysts to track shifts in market trends and product life cycles as they occur. Continuous tracking enables pharmaceutical manufacturers to make effective strategic decisions quickly and accurately. inFACT marks the beginning of a new era in prescriber-behavior research."

Walter M. Hoff, CEO of NDC Health, said, "Joining NDC's analytic expertise and unparalleled Source(R) database information with primary research from Cozint Interactive results in innovative new solutions that shed light on previously unknown variables in patient care to benefit the healthcare industry."

About the Companies

Cozint Interactive is an e-health marketing services company focused on providing the pharmaceutical and biotechnology industries with targeted customer information on demand via the Internet. Cozint offers an interactive forum for physicians and patients to provide critical opinions, expertise, and feedback when it is convenient for them, e.g. at home, in the evening or on weekends resulting in both improved response rates and data quality relative to traditional phone-based surveys.

Supporting the biopharmaceutical industry, Cozint Interactive's Web-based platform enables on-demand collection, processing, and delivery of targeted customer and prospect information. With extensive management team experience in health care consulting, market research, and IT, Cozint leverages the Internet's speed and interactivity to support time-sensitive, tightly focused, information-based marketing decisions and strategy. The company is headquartered in Andover, Massachusetts with a marketing and sales office in Princeton, New Jersey.

National Data Corporation (NYSE:NDC) is a leading provider of health information services and electronic commerce solutions that add value to its customers' operations.

For more information, visit the Cozint Website at www.cozint.com, or contact Cindy Blodgett, Vice President, Marketing and Sales, Cozint Interactive, Inc., 199 Nassau Street, Princeton, NJ 08540, Tel: [phone], Fax: [phone].

This document may contain forward-looking statements concerning NDC's operations, current and future performance and financial condition. These items involve risks and uncertainties such as product demand, market and customer acceptance, the effect of economic conditions, competition, pricing, development difficulties, the ability to consummate and integrate acquisitions, and other risks detailed in the Company's SEC filings. The Company undertakes no obligation to revise any of these statements to reflect future circumstances or the occurrence of unanticipated events.