Cox shuts down BlackFamilies.com.One may figure that as long as a Website has a strong, resourceful re·source·ful adj. Able to act effectively or imaginatively, especially in difficult situations. re·source  ful·ly adv. parent company, it can survive. Well, the recent closure of
BlackFamilies.com by Cox Interactive Media Group proves that theory
wrong.
Although BlackFamilies.com was owned by the nation's fifth largest cable company, with $879 million in revenue for the three months ended June 2000, the African American African American Multiculture A person having origins in any of the black racial groups of Africa. See Race. family content site closed in August. In addition to cable networks, Cox owns 24 city Websites, including AccessAtlanta.com, SanDiegoInsider.com, and InsideNewOrleans.com. BlackFamilies.com content is now on those Websites, which have a dense African American audience. "If BlackFamilies.com had more corporate backing from Cox, it would have survived a little bit longer," said Melvin Wilson, assistant director at Ruder Finn Ruder Finn is an United States public relations firm founded in 1948 by David Finn and William Ruder. Ruder Finn is a privately held, family-owned company that employs more than 450 people. , an Internet marketing See Internet advertising. firm. "That's shown across the board for most African American content-based sites owned by white companies. Take Blackvoices.com. They're doing good, but they could do better if Tribune tribune, in ancient Rome, one of various officers. The history of the office of tribune is closely associated with the struggle of the plebs against the patrician class to achieve a more equitable position in the state. From c.508 B.C. [a majority-owned communications company Communications Company is a communications unit of the United States Marine Corps. They are part of Combat Logistics Regiment 37 , 3rd Marine Logistics Group (3MLG) and III Marine Expeditionary Force (III MEF). The unit is based out of the Marine Corps Base Camp Smedley D. ] said, `We are going to include you in everything we do,'" said Wilson, who handles marketing for many Internet companies, including Netnoir.com. BlackFamilies.com celebrated its one-year anniversary in January. Its creator and former brand manager, John Pembroke (see "It's a Family Affair," Techwatch, June 1999), has since left BlackFamilies.com and is now an associate marketing director at the Kellogg Co. in Battlecreek, Michigan. |
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