Cox Wins Satellite Customers with Enhanced Video Services and Compelling Bundle; Satellite Defectors Buying Bigger Bundles.ATLANTA -- Satellite customers are subscribing to Cox Communications Cox Communications is a privately owned subsidiary of Cox Enterprises providing digital cable television and telecommunications services in the United States. It is the third-largest[2] cable television provider in the United States, serving more than 6. in record numbers, drawn to cable by the value and convenience of the triple-play bundle. Among new connections, the percentage of basic cable customers who are former satellite customers has nearly doubled in two years. Cox Communications' President Patrick Esser will discuss these results and other year-to-date achievements today on a teleconference sponsored by Aryeh Bourkoff of UBS UBS Union Bank of Switzerland UBS United Bible Societies UBS United Blood Services UBS United Buying Service UBS Used Bookstore UBS University Business Services UBS Universal Building Society (UK) UBS Ulaanbaatar Broadcasting System , as part of his "Frontline" conference call series. "In 2004, 6% of our basic connects were former satellite customers; in 2006, we've driven that number to 11%," said Esser. "The convenience and value of buying video, telephone and Internet services from one provider and our superior customer care experience are bringing more and more DBS (Direct Broadcast Satellite) A one-way TV broadcast service from a communications satellite to a small round or oval dish antenna no larger than 20" in diameter. customers to Cox." Cox's success in attracting satellite customers helped the company gain approximately 84,000 basic cable customers since July 2005. Advanced video services such as cable-only On DEMAND, high-definition and DVR (1) (Digital Video Recorder) A device that records video onto a hard disk from one or more ceiling mounted video cameras. Part of a security system, the DVR typically supports 4, 8 or 16 separate camera channels. also contributed to new customer acquisitions and a reduction in churn, Esser commented. "Former satellite customers are great cable customers; over 40% buy the full three-product bundle," Esser said. "We're retaining and winning back the best video customers in the marketplace with bundled services that are individually compelling and a good value. In markets where we've offered the three-product bundle the longest, more than 70% of our customers choose two or more services and approximately 40% take all three - video, Internet and telephone." The bundle also reduces churn. Cox's bundled customers are 41% less likely to leave for another provider. Cox is America's leading bundler, with nearly 10 years experience in offering video, telephone and Internet services. "Today, Cox is better at bundling than anyone else in the business," Esser said. "This is proven by the customers we're winning away from both DBS and telephone company competitors and by our customer satisfaction which continues to increase." Over the last four years, Cox has topped nine national and regional J.D. Power and Associates' studies of customer satisfaction, including highest honors in residential telephone and high-speed Internet See broadband. , and commercial data. Cox remains the nation's leading provider of cable telephony See cable telephone. with more than 1.8 million residential subscribers. Cox has the highest telephony market penetration Noun 1. market penetration - the extent to which a product is recognized and bought by customers in a particular market penetration - the act of entering into or through something; "the penetration of upper management by women" to basic subscribers of any cable company, at nearly 35%. "Cox's early entrance into the telephone business is key to the company's ongoing success," said Esser. "Today, 70% of our telephone customers subscribe to Verb 1. subscribe to - receive or obtain regularly; "We take the Times every day" subscribe, take buy, purchase - obtain by purchase; acquire by means of a financial transaction; "The family purchased a new car"; "The conglomerate acquired a new company"; our triple play." At the close of the second quarter, Cox had more than 3.2 million bundled customers, 5.4 million basic video subscribers, and 3.1 million high-speed Internet customers. Cox gained nearly 1.3 million RGUs year over year - two-thirds of which are subscriptions to Cox High Speed Internet and Cox Digital Telephone. About Cox Communications Cox Communications, a Fortune 500 company, is a multi-service broadband communications and entertainment company with more than 5.9 million total residential and commercial customers. Cox offers an array of advanced digital video, high-speed Internet and telephony services over its own nationwide IP network. Cox Business Services is a full-service, facilities-based provider of communications solutions for commercial customers, providing high-speed Internet, voice and long-distance services, as well as data and video transport services The collective functions of layers 1 through 4 of the OSI model. for small to large-sized businesses. Cox Media offers national and local cable advertising in traditional spot and new media formats, along with promotional opportunities and production services. More information about the services of Cox Communications, a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of Cox Enterprises Cox Enterprises is the successor to the publishing company founded in Dayton, Ohio, by James Middleton Cox, who began with the Dayton Daily News. The company is private, 98% controlled by the octogenarian daughter of Cox, Anne Cox Chambers, and the two children of her late , is available at www.cox.com, www.coxbusiness.com, and www.coxmedia.com. |
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