Cox Target Media Meets with U.S. Postal Rate Commission.

Business Editors/Political Writers

LARGO, Fla.--(BUSINESS WIRE)--Feb. 26, 2004

Cox Target Media, Inc. (CTM), North America's direct mail leader and provider of the Valpak(R) savings envelope, recently hosted members of the U.S. Postal Rate Commission (PRC) and its senior staff at Valpak headquarters in Largo, Fla. PRC Chairman George G. Omas, Vice Chairman Dana B. "Danny" Covington, Commissioner Tony Hammond, General Counsel Steve Sharfman and Deputy Director of the Office of Rates, Analysis and Planning John Waller, all attended a plant tour and meeting with CTM executives.

The goal of the meeting was to discuss the overall business of one of the nation's largest users of Enhanced Carrier Route (ERC) Standard mail, from advertiser purchasing decisions to the Valpak product's influence over consumer-buying behavior. CTM's Vice President of Delivery Logistics and Postal Affairs, Diane Elmer, led the meeting and Senior Vice President of Operations, Jim Sampey, led the tour, which highlighted Valpak mail preparation and efficiencies gained for the USPS by a multi-step production process. Chairman Omas said, "I'm impressed with the amount of volume and opportunity for future volume growth." CTM annually mails 500 million Valpak envelopes, which go through a multi-step production process.

In review of Valpak mail preparation, PRC Vice Chairman Covington said he took away a greater understanding of CTM's "extensive preparation of its mail to facilitate Postal Service handling." Valpak envelopes are prepared as Standard ERC mail, both in walk-sequence order and barcoded, to allow for either automation within postal facilities or third-bundle delivery by postal carriers. Valpak envelopes are entered according to USPS regulations and with the greatest possible degree of presortation to allow for the most efficient processing at USPS facilities.

The February meeting between the PRC and Valpak was the first since 1994. CTM's Diane Elmer said of the PRC's visit, "Valpak supports the PRC as the independent regulatory agency with broad authority to set postal rates to benefit both the mailers and the Postal Service. We were delighted with the opportunity to personally meet with commissioners and show them our production process."

The Postal Rate Commission is an independent regulatory agency in the Executive Branch of the federal government created by the Postal Reorganization Act of 1970 for the primary purpose of recommending postal rates, fees and mail classifications. The Rate Commission is composed of five presidentially-appointed Commissioners, each confirmed by the U.S. Senate for a six-year term.

Headquartered in Largo, Fla., Cox Target Media, Inc. (CTM), provider of Valpak network products, is a leading direct marketing company in North America, delivering savings to about 45 million households across the United States, Canada and Puerto Rico. Each year, Valpak produces more than 15 billion offers in 500 million envelopes. CTM is owned by Cox Newspapers, a subsidiary of Cox Enterprises, Inc., based in Atlanta, Georgia.

For more information, artwork or to set up an interview, please contact Meg Forehand at 727.399.3082 or visit the News Center at Cox Target Media's Web site http://www.coxtarget.com/news.

Photos Available by Request