Cox Target Media's Shows Off Introz For Your Car; New `Boxed Media' Puts Advertisers In Driver's Seat.Business Editors & Automotive Writers NOTE TO MEDIA: Photo is available in a Smart News Release(TM) on Business Wire's Home Page at www.businesswire.com LAS VEGAS--(AutomotiveWire)--Oct. 31, 2000 Meeting the goal of connecting advertisers to the right audience, Cox Target Media (CTM CTM Continuum (gaming) CTM Community Trade Mark (Europe) CTM Cisco Transport Manager CTM Confederacion de Trabajadores de Mexico (Spanish: Confederation of Mexican Workers) ) unveiled Introz(SM) For Your Car, during the annual Automotive Aftermarket Aftermarket See: Secondary market. aftermarket See secondary market. Products Expos in Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. . Introz, a new, unique, effective "boxed media(SM)", offers advertisers reach in the strong automotive product category. Introz provides advertisers a great opportunity to expand their core consumer base through various distribution options combined with cooperative pricing solutions. "Introz is a new, fun medium that connects very specific brands directly into the hands of consumers most likely to use them again and again. From the sales perspective, we've provided another way for our clients to send unique messages to very targeted audiences," noted Woody Woody Slang to describe when the market has a strong and quick upward movement. Notes: For example, you'll hear "the market has a woody," when the market is performing well... seriously, we don't make this stuff up. Helfand, vice president of sales for Cox Target Media. "We are extremely excited to add this to our media line-up as we continue to develop effective ways to satisfy the needs of our clientele." Distinguished by upscale packaging, Introz For Your Car is designed to place automotive products or services in front of targeted consumers. "Introz is more than just a neat a box of cool samples," said Ray Hoeniesen, automotive category manager for Introz. "It's a new medium targeted at the automotive aftermarket to stimulate interaction between advertisers promoting products or services and those consumers most likely to try them." Introz For Your Car is content specific to the niche market A niche market also known as a target market is a focused, targetable portion (subset) of a market sector. By definition, then, a business that focuses on a niche market is addressing a need for a product or service that is not being addressed by mainstream providers. , providing advertisers a consistent media that delivers. Additional niche categories are being developed using CTM's expertise and vast knowledge in market segment research and successfully linking advertisers to their targeted audiences. Introz is delivered in a variety of ways: -- Mailing to a highly targeted profile list. CTM can reach exactly who the advertiser wants and where - in their homes. -- Internet fulfillment reaches consumers who opt to receive Introz through creative online registration. -- Alternative channels take advantage of selective, on-site distribution either at retail locations or special event venues. "Unique, non-traditional distribution methods used to put Introz in the hands of the decision-making consumer is another of the many innovations CTM is making to develop and refine creative, targeted media solutions and services," noted Hoeniesen. In the competitive and consolidated automotive aftermarket Introz can provide the best reach and circulation scope within the advertiser's niche market. For more information on how Introz For Your Car brings together advertisers and unique audiences through innovative distribution options call 1-877-TARGET2 (1-877-827-4382). ABOUT COX TARGET MEDIA Cox Target Media (CTM) is America's leading direct mail marketing company. Headquartered in Largo Largo, town (1990 pop. 65,674), Pinellas co., W Fla., on the Pinellas peninsula and the Gulf Coast, across the bay from Tampa; settled 1853, inc. 1905. It is a packing, canning, and shipping center in a citrus fruit and fishing area. , Fla., CTM is a subsidiary of Atlanta-based Cox Enterprises Cox Enterprises is the successor to the publishing company founded in Dayton, Ohio, by James Middleton Cox, who began with the Dayton Daily News. The company is private, 98% controlled by the octogenarian daughter of Cox, Anne Cox Chambers, and the two children of her late , Inc. Introz joins Cox Target Media's other industry leading products including Val-Pak, the nation's leader in local cooperative direct mail; Carol Wright, the nation's leading cooperative advertising envelope; CyberValuz.com, the informative guide features ads and directs shoppers through today's vast Internet marketplace See vertical portal and Web hub. and Valpak.com, a Web coupon service site, enabling consumers to browse (1) To view the contents of a file or a group of files. Browser programs generally let you view data by scrolling through the documents or databases. In a database program, the browse mode often lets you edit the data. See Web browser. and selectively print discount offers in their own markets or in travel destination sites. Note: A Photo is available at URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. : http://www.businesswire.com/cgi-bin/photo.cgi?pw.103100/bb14 |
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