Cox Selects BigBand Networks for Digital Ad Insertion; Expansion of Existing BMR Deployments to Include BigBand Ad Splicing Gateway.Business Editors/High-Tech Writers The Western Show 2003 ANAHEIM, Calif.--(BUSINESS WIRE)--Dec. 3, 2003 BigBand Networks BigBand Networks (known as BigBand ; NASDAQ: BBND) is a multinational corporation headquartered in Redwood City, California, United States. BigBand manufactures and sells digital video and data processing platforms and solutions in areas ranging from digital video to CMTS. , Inc., a leading provider of broadband multimedia platform solutions for broadcast television and on-demand services, today announced that Cox Communications Cox Communications is a privately owned subsidiary of Cox Enterprises providing digital cable television and telecommunications services in the United States. It is the third-largest[2] cable television provider in the United States, serving more than 6. has deployed BigBand Ad Splicing splicing /splic·ing/ (spli´sing) 1. the attachment of individual DNA molecules to each other, as in the production of chimeric genes. 2. RNA s. Gateway on the BigBand BMR BMR basal metabolic rate. BMR abbr. basal metabolic rate BMR, n See basal metabolic rate. BMR basal metabolic rate. (R) (Broadband Multimedia-Service Router) in its New England New England, name applied to the region comprising six states of the NE United States—Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, and Connecticut. The region is thought to have been so named by Capt. systems for standards-based digital ad insertion. "BigBand Networks provides cost-effective and scalable means for Cox to deploy and grow ad insertion, in order to generate additional revenues that leverage our expanding base of digital subscribers," said Guy McCormick, vice president of technical operations for Cox Media. "Cox has installed the BigBand Ad Splicing Gateway on our existing deployments of the BigBand BMR, thus launching ad insertion on the same platform that is already driving our digital broadcast traffic." The Cox selection of BigBand Ad Splicing Gateway follows the operator's widespread deployment of BigBand Grooming and BigBand HDTV (High Definition TV) A set of digital television (DTV) standards that offer the highest resolution and sharpest picture. Although some HDTV sets are available in standard (rather square) screen sizes, the overwhelming majority of sets are wide screen, which eliminates on the BigBand BMR, which controls channel line-ups, video quality and bandwidth efficiency The introduction to this article provides insufficient context for those unfamiliar with the subject matter. Please help [ improve the introduction] to meet Wikipedia's layout standards. You can discuss the issue on the talk page. of standard definition and high definition broadcast programming. Digital ad splicing opens the local television advertising market to digital broadcasting through standards-based, seamless insertion from local servers into national broadcast feeds. "Cox is capitalizing on the BigBand BMR's synergistic multimedia and multi-service platform capabilities, by expanding its current deployments to include digital ad splicing," said Jamie Howard, chief operating officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. of BigBand Networks. "This demonstrates the value of the ongoing, software-upgradeable innovations BigBand Networks delivers on our platforms. We are committed to providing operators like Cox with solutions that continually enhance revenue generation, cost control and delivery of additional value for subscribers." BigBand Networks has announced several additions to the functionality of BigBand Ad Splicing Gateway to enhance existing installations by enabling further cost savings and revenue enhancements. These include IP connectivity from multiple local or remotely networked advertisement servers to the BigBand BMR; splicing of high definition quality advertisements into HDTV programming; and simultaneous advertisements directed to distinctive geographic zones by Gigabit Ethernet transport. ABOUT BIGBAND NETWORKS BigBand Networks, Inc. designs, manufactures, sells and supports platforms for broadband multimedia services. These platforms are built on the company's NativeMedia(TM) technology uniquely capable of communicating and processing video, audio and data in their native formats. The field-upgradeable architecture combines advanced hardware and software technologies for high performance with agility to optimize for each service supported. This enables network operators to cost-effectively expand revenue-generating offerings of broadcast-quality content and advanced, interactive services. Services supported by BigBand Networks' platforms include digital broadcast television, HDTV, transport of high quality video, ad insertion, VOD See video-on-demand. VoD - video on demand and iTV. The company's customers include Comcast, Time Warner Cable This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article. , Cox Communications, Adelphia Communications, Mediacom Communications and Rogers Cable. BigBand Networks is based in Redwood City, CA. For more information on BigBand Networks, please visit www.bigbandnet.com. |
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