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Cox Newspapers Experiences More Than Five Million Pluck BlogBurst Views in First Thirty Days.


Atlanta Journal-Constitution, Dayton Daily News The Dayton Daily News (DDN) is a daily newspaper published in Dayton, Ohio. It is owned by Cox Enterprises.

On August 15, 1898, James M. Cox purchased the Dayton Evening News.
 and Palm Beach Post Join Austin American-Statesman The Austin American-Statesman is the major daily newspaper for Austin, the capital city of Texas. It is an award-winning publication owned by Cox Enterprises and edited by Richard Oppel, who led his previous newspaper, the Charlotte Observer to multiple Pulitzers.  to Leverage BlogBurst's Growing Content Network

AUSTIN, Texas -- Social Media adoption by traditional media companies continued today as Cox Newspapers and Pluck Corporation announced that Cox has expanded its use of the Pluck BlogBurst blog syndication network on additional newspaper web sites in its portfolio, including the online versions of the Atlanta Journal-Constitution, the Atlanta Journal-Constitution, The

Daily morning newspaper published in Atlanta, Ga., based largely on the former Atlanta Constitution. Generally regarded as the “voice of the New South,” the Constitution counted among the great newspapers of the U.S.
 Dayton Daily News and the Palm Beach Post. In just over 30 days since launching BlogBurst across its sites, Cox attracted more than 5 million views of BlogBurst content.

According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 the Cox Newspapers VP of Digital Media Leon Levitt, "We hope to provide our readers with the additional breadth and depth of blog content on our newspaper web sites demonstrating the growing importance of alternative voices to their daily news and entertainment experience," said Levitt. "With Pluck BlogBurst, we are able to provide readers with a diverse range of fresh perspectives that blogs naturally offer."

Pluck BlogBurst is the world's largest blog syndication network with over 3,700 bloggers and 1.5 million posts, all fully licensed and available for syndication on media company web sites. With BlogBurst, Cox's portfolio properties have rapidly and safely added editorially filtered content from 26 specialty topic areas including Gardening, Personal Finance, Regional Sports, Local Politics, Travel, Fashion and more. Using BlogBurst, Cox has drawn expanded available page inventory and extended hard-to-cover topic areas, driving page views on site and online revenue.

"As one of the nation's largest media companies, Cox is a pioneer in the delivery of news to millions of readers," said Dave Panos, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Pluck. "We are honored that they have turned to Pluck for blog syndication and look forward to helping them continue to grow their digital businesses."

For more information on Pluck BlogBurst, visit http://www.pluck.com/products/blogburst.html.

Examples of BlogBurst in action can be seen in areas like:

http://www.daytondailynews.com/l/content/oh/index/living/money/

http://www.statesman.com/news/content/news/other/blogburst.html

http://www.austin360.com/music/content/music/index.html

About Cox Newspapers

As one of the nation's largest newspaper publishing enterprises, Cox Newspapers now produces 17 daily and 25 non-dailies. The company also operates direct mail businesses, distributes classified advertising publications, customized newsletters and owns one-third of a newsprint newsprint

low grade paper used for newspapers. Old newspapers are fed to cattle as an alternative roughage and may occasionally be ingested by dogs. Significant amounts of lead are accumulated in tissues; no cases of poisoning have been recorded in cattle, though it has been
 manufacturing business. Total circulation for the company's newspapers reaches 1.2 million each weekday and more than 1.6 million on Sundays. For more information about Cox Newspapers, Inc., please visit http://coxnewspapers.com/

About Pluck Corporation

Pluck Corporation's social media solutions empower empower verb To encourage or provide a person with the means or information to become involved in solving his/her own problems  publishers, broadcasters and brands to integrate open content, community and social networking See social networking site.

social networking - social network
 into their web properties driving audience traffic and revenue. Clients include Fox News, Cox, Gannett, Hearst, Meredith, McGraw-Hill, Rodale and The Washington Post. The privately held company privately held company

A firm whose shares are held within a relatively small circle of owners and are not traded publicly.
 is based in Austin, Texas with funding from Austin Ventures, Mayfield Fund Mayfield Fund is a venture capital firm located on Sand Hill Road in Menlo Park, California, home to many of Silicon Valley's leading venture capital firms.

Mayfield was founded in 1969 by Tommy Davis, one of the first venture capitalists.
 and Reuters. More information on Pluck offerings can be found at www.pluck.com.

Pluck and BlogBurst are trademarks of Pluck Corp. All other company and product names mentioned are used only for identification and may be trademarks or registered trademarks of their respective companies.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:May 23, 2007
Words:529
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