Cox Interactive Media Selects Viaweb Store to Help Businesses Sell Online.

ATLANTA--(BUSINESS WIRE)--May 11, 1998--Cox Interactive Media (CIM), the nation's largest provider and operator of local content on the Web, today announced the selection of Viaweb, Inc., the leading supplier of online store software. Viaweb technology will support CIM's goal of offering a variety of advertising options to local advertisers in its markets.

CIM City Sites are interactive, multimedia local sites rich in news, community content and interaction. Currently, CIM has local studios in 20 markets that produce city sites including AccessAtlanta.com (Atlanta), AccessArizona.com (Phoenix), BayInsider.com (San Francisco), RealPittsburgh.com (Pittsburgh, PA), SoFla.com (Miami), and SanDiegoInsider.com (San Diego). With over 16 million consumers currently online in the markets they serve (Scarborough and U.S. Census data), CIM will be able to provide the local advertiser with a way to easily establish an online store in a cost-effective way.

"Many of our advertisers are interested in selling on the Internet," said Peter Winter, president of Cox Interactive Media. "They recognize the obvious potential of Internet transactions - and the complex marketing and operational challenges they pose. Viaweb Store is a secure, cost-effective and easy-to-use tool which we can deploy across our network very quickly."

CIM also chose Viaweb due to its robust tracking tools that allow merchants to get measurable statistics on the success of their online stores. With just a web browser, merchants can instantly graph the sales, page views and web traffic for their online store. With this secure online ordering and tracking, advertisers can better focus on their fulfillment and customer service support.

"Most small and medium-sized businesses have not yet begun to take advantage of the Web as a sales channel," said Viaweb president Paul Graham. "CIM is in daily contact with these businesses. Now they will be able to present Viaweb as a proven e-commerce solution."

About Cox Interactive Media

Cox Interactive Media (CIM), a subsidiary of Cox Enterprises, Inc., was launched in 1996 with the goal of building long-term local brands and audiences on the Internet. Targeting key markets where Cox Enterprises operates newspapers, television stations, radio stations and cable systems, CIM has quickly outpaced all other traditional media companies and online providers, emerging as the nation's most extensive online network of city, regional and national brands. Fueled by rapid growth, CIM has evolved from a two-person shop in 1996 to a market leader employing more than 350 people, with plans to expand to a staff of 450 by mid-1998. CIM currently has 17 city sites and four specialty sites (www.cimedia.com).

About Cox Enterprises

A leading media company, Cox Enterprises includes Cox Newspaper, Inc. (newspapers, direct mail marketing, book publishing), Cox Broadcasting, Inc. (TV, spot sales, television production, research, publicly-traded Cox Radio, Inc.) and publicly traded Cox Communications, Inc. (cable distribution, programming, broadband communications) in addition to Cox Interactive Media. The company is also the world's largest operator of automobile auctions through Manheim Auctions, providing financial services, government auctions, online services and price guides.

About Viaweb

Viaweb Store is the most popular online store software, with over 900 users, including Tweeds, Rolling Stone, Frederick's of Hollywood and International Male. Viaweb has won both industry-wide comparisons of e-commerce software so far, including a PC Magazine Editors' Choice.

Viaweb, of Cambridge, Mass., is the leading developer of Web-based authoring tools. Viaweb's Viamall (www.viamall.com) is the busiest Web mall, with over 9.9 million page views per month. -0-

Viaweb, Viamall and Viaweb Store are trademarks of Viaweb, Inc. All other trademarks are the property of their respective owners.

CONTACT: Kerry Bard / Ross Levanto

Schwartz Communications

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Langley Steinert

Viaweb, Inc.

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Marleen Burford

Cox Interactive Media

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