Cox Interactive Media Launches Broadband Sites for Cox High Speed Internet Service in 20 U.S. Markets.Business Editors ATLANTA--(BUSINESS WIRE)--March 27, 2002 Broadband programming provides relevant local content for Cox broadband customers, increases CIMedia advertiser reach Cox Interactive Media (CIMedia) announced today that it has launched broadband content programming for a new Cox High Speed Internet(SM) service operated by Cox Communications Cox Communications is a privately owned subsidiary of Cox Enterprises providing digital cable television and telecommunications services in the United States. It is the third-largest[2] cable television provider in the United States, serving more than 6. , Inc. in 20 U.S. markets. Cox High Speed Internet locally-focused home page programming, created and managed by CIMedia, is now available on the new "start pages" for Cox High Speed Internet customers in each market. Programming includes local and national search, movie and restaurant guides, local weather, classifieds, local and national news, local event calendars, sports and recreation guides, stock updates and other useful content. Special broadband content -- such as movie trailers, music videos and games -- is also available. Additionally, Cox Internet customers can refer to the start page to quickly learn about upcoming service enhancements as well as new products. "Our new broadband programming offers significant benefits to both Cox High Speed Internet customers and CIMedia advertisers," said Tom Bates Tom Bates (born February 9, 1938) is a California politician, currently serving as the Mayor of Berkeley, California. He is married to Loni Hancock, a former mayor of Berkeley who currently represents the 14th District in the California State Assembly. , CIMedia vice president of product and marketing. "Cox Internet customers now have immediate access to useful, relevant local content, as well as new broadband programming that leverages their high-speed Internet See broadband. connections. For CIMedia advertisers, the broadband programming delivers a much broader reach in our 10 existing markets, as well as the ability to target local consumers in 10 new markets." Bates Bates , Katherine Lee 1859-1929. American educator and writer best known for her poem "America the Beautiful," written in 1893 and revised in 1904 and 1911. noted that the launch of broadband programming in 20 markets has had an immediate, significant impact on CIMedia network traffic. For example, in existing CIMedia markets, unique visitors A count of how many different people access a Web site. For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but would count as five "user sessions. increased by more than 100 percent in the week after the sites launched (Dec. 27, 2001), while daily page views increased by 128 percent. In total, the impact of the new broadband sites led to a 15 percent increase in page views and a 26 percent increase in unique visitors on the CIMedia network in the week following the site launches. Notably, CIMedia visitor frequency has also increased dramatically in Cox High Speed Internet markets. For example, comparing the first week of December 2001 to the week ending Jan. 6, 2002, visitor frequency in broadband markets has increased by 140 percent. In the 10 markets served by CIMedia city sites, broadband versions of city sites' home pages have been launched as start pages for Cox High Speed Internet customers: AccessArizona.com, Phoenix, Ariz. AccessOKC.com, Oklahoma City Oklahoma City (1990 pop. 444,719), state capital, and seat of Oklahoma co., central Okla., on the North Canadian River; inc. 1890. The state's largest city, it is an important livestock market, a wholesale, distribution, industrial, and financial center, and a farm allnva.com, Northern Virginia Northern Virginia (NoVA) consists of Arlington, Fairfax, Loudoun, and Prince William counties and the independent cities of Alexandria, Falls Church, Fairfax, Manassas, and Manassas Park. DiscoverOmaha.com, Omaha, Neb. HRtide.com, Hampton Roads Hampton Roads, roadstead, 4 mi (6.4 km) long and 40 ft (12.2 m) deep, SE Va., through which the waters of the James, Nansemond, and Elizabeth rivers pass into Chesapeake Bay. , Va. InsideNewOrleans.com, New Orleans New Orleans (ôr`lēənz –lənz, ôrlēnz`), city (2006 pop. 187,525), coextensive with Orleans parish, SE La., between the Mississippi River and Lake Pontchartrain, 107 mi (172 km) by water from the river mouth; founded OCnow.com, Orange County, Calif. OSO OSO Onsala Space Observatory OSO Orbiting Solar Observatory OSO Office of Satellite Operations (US Department of Commerce, NOAA) OSO OverScan Operation (VXA Technology) .com, Providence, R.I. SDinsider.com, San Diego San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay. , Calif. VegasValley.com, Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. In 10 Cox Communications markets that were not previously served by CIMedia, Cox High Speed Internet service start pages are branded SimplyLocal.com. New broadband programming in these markets includes: -- BatonRouge.SimplyLocal.com, (http://batonrouge.simplyloca l.com), Baton Rouge, La. -- Cleveland.SimplyLocal.com, (http://cleveland.simplylocal .com), Cleveland, Ohio -- Connecticut.SimplyLocal.com, (http://connecticut.simplyloc al.com) Connecticut -- Humboldt.SimplyLocal.com, (http://humboldt.simplylocal. com), Humboldt County, Calif. -- MiddleGeorgia.SimplyLocal.com , (http://middlegeorgia.simplyl ocal.com), Macon/Middle Georgia -- PalosVerdes.SimplyLocal.com, (http://palosverdes.simplyloc al.com), Palos Verdes, Calif. -- Roanoke.SimplyLocal.com, (http://roanoke.simplylocal.c om), Roanoke, Va. -- SantaBarbara.SimplyLocal.com, (http://santabarbara.simplylo cal.com), Santa Barbara, Calif. -- Tucson.SimplyLocal.com, (http://tucson.simplylocal.co m), Tucson, Ariz. -- WestTexas.SimplyLocal.com, (http://westtexas.simplylocal .com), West Texas Cox High Speed Internet is delivered via Cox's new self-managed network, designed to ensure enhanced performance, long-term service stability and superior customer service. The network also supports broadband telecommunications solutions offered to commercial customers through Cox Business Services. CIMedia broadband programming for Cox High Speed Internet is being deployed rapidly in conjunction with the new service. In December 2001, Cox successfully transitioned its first residential customers to the Cox High Speed Internet service and completed the transition by the end of February. About Cox Interactive Media Cox Interactive Media (CIMedia) operates a network of 20 award-winning websites, including nine sites in the top 25 markets and 16 in the top 50. In addition, CIMedia offers local broadband programming in 10 markets for the Cox High Speed Internet service operated by Cox Communications, Inc. CIMedia sites are available to 33 percent of adult Internet users among the top 50 most populated U.S. markets and reach over 8 million unique visitors each month. Headquartered in Atlanta, Ga., CIMedia (www.cimedia.com) was launched in January 1997 and is a subsidiary of Cox Enterprises Cox Enterprises is the successor to the publishing company founded in Dayton, Ohio, by James Middleton Cox, who began with the Dayton Daily News. The company is private, 98% controlled by the octogenarian daughter of Cox, Anne Cox Chambers, and the two children of her late , Inc. Cox Enterprises is one of the nation's leading media companies with more than 100 TV stations, radio stations, and newspapers in the U.S. About Cox Communications Cox Communications, Inc., (NYSE NYSE See: New York Stock Exchange : COX) a Fortune 500 company, serves approximately 6.2 million customers nationwide, making it the nation's fifth largest cable television company. A full-service provider of telecommunications products, Cox offers an array of services, including Cox Cable; local and long distance telephone services under the Cox Digital Telephone brand; high-speed Internet access under the brands Cox High Speed Internet, Cox@Home, Road Runner road runner: see cuckoo. Road Runner thrives on outwitting Wile E. Coyote. [Comics: “Beep Beep the Road Runner” in Horn, 105] See : Cunning Road Runner and Cox Express; advanced digital video programming services under the Cox Digital Cable brand; and commercial voice and data services via Cox Business Services. Cox is an investor in programming networks including Discovery Channel and The Learning Channel. More information about Cox Communications can be accessed on the Internet at www.cox.com. |
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