Cox Interactive Media Develops TV Programming for Lazarus Department Store in Easton Town Center.Business Editors NOTE TO MEDIA: Photo is available in a Smart News Release(TM) on Business Wire's Home Page at www.businesswire.com and at www.newstream.com ATLANTA--(BUSINESS WIRE)--Oct. 18, 2001 CIMStudio, CIMedia's in-house advertising agency, creates unique web-based television technology for Federated Connected and treated as one. See federated database and federated directories. Department Stores This is a list of department stores. In the case of department store groups the location of the flagship store is given. This list does not include large specialist stores, which sometimes resemble department stores. , Inc. Cox Interactive Media (CIMedia) and Federated Department Stores, Inc., have teamed up to launch in-house television/Internet programming at the new Lazarus located in Easton Town Center Easton Town Center ("Easton") is a large mixed-use center in Columbus, Ohio, USA. It is designed to look like a classic American main street, with public spaces, fountains, a street grid, and metered storefront parking. , Columbus, Ohio Columbus is the capital and the largest city of the American state of Ohio. Named for explorer Christopher Columbus, the city was founded in 1812 at the confluence of the Scioto and Olentangy rivers, and assumed the functions of state capital in 1816. . The television programming, viewable on 42-inch plasma screens strategically located throughout the store, is designed to help customers understand store services and promotions, and find out what's going on What's Going On is a record by American soul singer Marvin Gaye. Released on May 21, 1971 (see 1971 in music), What's Going On reflected the beginning of a new trend in soul music. in their community and in the world. A split-screen format offers a unique display of information featuring local and national news, health, sports, weather, and entertainment, along with marketing content and information designed to enhance customers' in-store experience. A ticker along the bottom of the screen offers constantly updated stocks and sports scores. Advertising sponsorships are available for a wide range of programming. Developed by CIMStudio, CIMedia's in-house advertising agency in partnership with Federated Department Stores, Inc., the technology harnesses the power of the Internet to deliver engaging, relevant and timely content from CIMedia's Atlanta, Ga., studio to the Lazarus store in Easton Town Center. The service is another example of Cox Interactive Media's commitment to provide unique, creative advertising support for its advertisers. TECHNOLOGY AT A GLANCE Who: Cox Interactive Media's in-house advertising agency, CIMStudio, collaborated closely with Federated Department Stores, Inc., to research, develop and launch the television technology for the Easton Town Center Lazarus. CIMStudio specializes in delivering creative and integrated online media solutions for advertisers across local and national markets. What: Customized TV programming, delivered through a series of Internet-based slides, designed to help Lazarus customers better understand store services, the world and their community. Slides are updated remotely via Internet scheduling technology developed by CIMStudio. When: Look for in-store television on October 11, 2001, followed by daily/hourly updates as needed as needed prn. See prn order. . Where: Twenty-one 42-inch plasma screens strategically placed at the Lazarus in Easton Town Center, Columbus, Ohio. Why: To provide a useful, entertaining service for customers while creating new in-store marketing opportunities for Lazarus. How: A split screen format features different segments on the left and right areas of the 42-inch screen. To the left, shoppers can quickly scan eight segments:
-- National Scene (national news)
-- Ohio Beat (local and regional news)
-- Your Health (health tips and headlines)
-- Sports (Ohio and national sports news and headlines)
-- Entertainment Insider ("Top 5" lists for music, movies, plus entertainment
headlines)
-- Eye on Easton (a review of what's happening around Easton Town Center)
-- Weather (daily weather updates, plus three day forecasts)
-- Weekend Planner (events and happenings throughout the Columbus, Ohio, area)
To the right, featured most prominently on the split screen, are the following segments: -- What's In Store (answers to frequently asked questions such as store employment and restroom locations) -- You're Invited (information about store happenings and events) -- Best Gifts (gift ideas from Lazarus) -- Trivia (fun questions and answers) -- National Ads (ads for brands that aren't found in-store such as Lexus and Nikon) -- Ads for Exclusive Federated Brands (like INC and Charter Club along with well known status brands like Tommy Hilfiger Thomas Jacob Hilfiger (born March 24, 1951 in Elmira, New York) is a world-famous American fashion designer and creator of the eponymous "Tommy Hilfiger" and "Tommy" brands. Biography Hilfiger was born March 24, 1951 and raised in Elmira, New York. and Liz Claiborne This article is about the corporation Liz Claiborne Inc. For the fashion designer who founded the company, see Liz Claiborne (fashion designer). Liz Claiborne Inc. ) -- Trendspotting (highlights of a specific fashion trend) -- Good Deeds (highlights of Lazarus' community involvement, along with information about how customers can get involved) -- Promotional Events About CIMStudio CIMStudio is a full service on-line advertising agency within Cox Interactive Media. The Studio is uniquely positioned to serve advertising clients with high-end creative Internet marketing See Internet advertising. solutions. CIMStudio focuses on building business using highly effective brand and revenue-building Internet programs. The team develops custom marketing plans that deploy strategic Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. and Web development. The initiatives are based upon trackable and measurable returns on investment using CIMedia's advanced Internet data analysis tools. About Cox Interactive Media Cox Interactive Media operates a network of local city sites in U.S. markets reaching 30 percent of the total adult population and 44 percent of adult Internet users. The network consists of 22 local sites in the top 50 U.S. markets. CIMedia (www.cimedia.com), headquartered in Atlanta, was launched in January 1997 and is a subsidiary of Cox Enterprises Cox Enterprises is the successor to the publishing company founded in Dayton, Ohio, by James Middleton Cox, who began with the Dayton Daily News. The company is private, 98% controlled by the octogenarian daughter of Cox, Anne Cox Chambers, and the two children of her late , Inc. Cox Enterprises is one of the nation's leading media companies and operator of automobile auctions. In addition to CIMedia, major subsidiaries include Cox Newspapers, Inc. (newspapers, local and national direct mail advertising and customized newsletters); Cox Broadcasting, Inc., (TV, spot sales, television production, research and Cox Radio Cox Radio NYSE: CXR is a publicly traded company that holds a number of radio stations. Private company Cox Broadcasting, Inc., a subsidiary of Cox Enterprises owns all of the company's super-voting Class B common stock, and thus controls the company. , Inc. [NYSE NYSE See: New York Stock Exchange : CXR CXR abbr. chest x-ray CXR, n chest x-ray; an image of the thoracic cavity, produced by an irradiation scan of the upper torso. ]); Cox Communications, Inc. ([NYSE: COX] cable distribution, programming, telephone and high-speed Internet access services); Manheim Auctions, Inc., which operates auto auctions in North America, Europe and Australia; Cox Enterprises also owns an equity stake in a range of Internet businesses, including AutoTrader.com, the world's largest source of used car listings for dealers and consumers. Note: A Photo is available at URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. : http://www.businesswire.com/cgi-bin/photo.cgi?pw.101801/bb5 http://www.businesswire.com/cgi-bin/photo.cgi?pw.101801/bb5a http://www.businesswire.com/cgi-bin/photo.cgi?pw.101801/bb5b http://www.businesswire.com/cgi-bin/photo.cgi?pw.101801/bb5c |
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