Cox Interactive Media Announces Product and Marketing Promotions.Business Editors ATLANTA--(BUSINESS WIRE)--June 13, 2000 Two Departments Combined to Build Stronger Products Cox Interactive Media (CIMedia), which operates one of the highest-rated networks of city sites across the country, today announced the integration of its content programming and marketing departments and the promotion of four managers to directors for its new product and marketing group. Tom Bates Tom Bates (born February 9, 1938) is a California politician, currently serving as the Mayor of Berkeley, California. He is married to Loni Hancock, a former mayor of Berkeley who currently represents the 14th District in the California State Assembly. was recently named vice president to head up the new product and marketing department. "We have an historic opportunity to design a product development process that is truly driven by marketing judgement," said Peter Winter, president of CIMedia, "The speed and novelty of the Internet demands that we eliminate traditional media's historic barriers between these two disciplines."
New directors named to the product and marketing group are:
-- Jeanette Appel, director of marketing, most recently served as
new initiatives marketing strategist for CIMedia. She will
lead all brand marketing for CIMedia, develop and oversee
creative and online media buying and provide guidance for city
site marketing plans. Appel will also be responsible for
marketing elements in conjunction with key partners and
CIMedia's corporate website.
-- Rhonda McClendon, director of audience development, previously
was marketing manager for AccessAtlanta.com. In her new role,
McClendon's responsibilities include building CIMedia's
audience through research, usage analysis and usability
testing; establishing strategies and programs to acquire and
retain users; and overseeing CIMedia's database marketing
efforts.
-- Nancy Nethery, director of product initiatives, was formerly
project manager of content programming. As director, her goal
is to ensure continuous and rapid improvement for CIMedia's
city sites. She will continue to lead the implementation of
key product initiatives and offer ongoing user interface
improvements for CIMedia's city site network.
-- Steve Yelvington, director of network content, was formerly
executive editor of CIMedia. In his new position, Yelvington
is responsible for content and product execution across the
CIMedia city site network, including product management of all
CIMedia city site channels.
"These four new directors form a very strong management team for the product and marketing department at Cox Interactive Media," said Bates Bates , Katherine Lee 1859-1929. American educator and writer best known for her poem "America the Beautiful," written in 1893 and revised in 1904 and 1911. . "They each bring first-hand experience working at leading local web sites. And, they know how to build engaging products - and strong brands." About Cox Interactive Media Cox Interactive Media (CIMedia) has built the highest-ranked network of city sites in the U.S. reaching 29 percent of the total adult population and 41 percent of adult Internet users. The network consists of 70 local sites across the country with 24 in the top 50 U.S. markets. CIMedia (www.cimedia.com), headquartered in Atlanta, was launched in January 1997 and is a subsidiary of Cox Enterprises Cox Enterprises is the successor to the publishing company founded in Dayton, Ohio, by James Middleton Cox, who began with the Dayton Daily News. The company is private, 98% controlled by the octogenarian daughter of Cox, Anne Cox Chambers, and the two children of her late , Inc. Cox Enterprises is one of the nation's leading media companies and operator of automobile auctions. In addition to CIMedia, major subsidiaries include Cox Newspapers, Inc. (newspapers, local and national direct mail advertising and customized newsletters); Cox Broadcasting, Inc., (TV, spot sales, television production, research and Cox Radio Cox Radio NYSE: CXR is a publicly traded company that holds a number of radio stations. Private company Cox Broadcasting, Inc., a subsidiary of Cox Enterprises owns all of the company's super-voting Class B common stock, and thus controls the company. , Inc. [NYSE NYSE See: New York Stock Exchange : CXR CXR abbr. chest x-ray CXR, n chest x-ray; an image of the thoracic cavity, produced by an irradiation scan of the upper torso. ]); Cox Communications Cox Communications is a privately owned subsidiary of Cox Enterprises providing digital cable television and telecommunications services in the United States. It is the third-largest[2] cable television provider in the United States, serving more than 6. , Inc. ([NYSE: COX] cable distribution, programming, telephone and high-speed Internet See broadband. access services); Manheim Auctions Manheim Automotive Services is the largest and highest volume wholesale automobile auction company in the world. As a subsidiary of Cox Enterprises, Inc., Manheim provides services including financing, title work, transportation, recovery, auto body repair, dealership management , Inc., which operates auto auctions in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , Europe and Australia; Cox Enterprises also owns an equity stake in a range of Internet businesses, including AutoTrader.com, the world's largest source of used car listings for dealers and consumers. BIOGRAPHICAL INFORMATION Jeanette Appel, director of marketing Appel, formerly new initiatives marketing strategist, joined CIMedia in 1998 as marketing manager for city site AccessArizona.com. While at AccessArizona.com, she was part of a team that won CIMedia's inaugural ICON award for "Site of the Year" and "Most Creative Advertising Sale." Previously, Appel was a brand manager for America West Airlines America West Airlines was one of the United States' ten major airlines. The airline was based in Tempe, Arizona, and is now a part of US Airways Group. At the time of its integration into US Airways, the airline maintained two hubs, one at Phoenix Sky Harbor International , where she developed a strategy for managing sports partnerships across all business segments, and managed marketing components of code share relationships with other airlines. Prior to that, Appel held several positions with Pizza Hut, including senior field marketing manager. In that capacity, she was a key liaison with the field marketing organization and developed advertising for three divisions representing 25 percent of Pizza Hut company and franchise restaurants. Appel worked primarily in Pizza Hut's international division, managing all aspects of global promotions in 89 countries and chairing a task force to develop the company's global brand identity. Appel graduated from Wichita State University Wichita State University (WSU) is an American state-supported university located in the city of Wichita, Kansas. WSU is one of six state universities governed by the Kansas Board of Regents. The current President is Dr. Donald Beggs. with a B.A. in radio/television and journalism. Rhonda McClendon, director of audience development McClendon joined CIMedia in 1999 as marketing manager of AccessAtlanta.com. Prior to joining CIMedia, McClendon held several positions with America Online See AOL. (AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. ). Most recently, McClendon served as AOL Digital City's director of promotions and distribution, where she negotiated the distribution and integration of products and service across multiple platforms to generate traffic and build audience. She also served as network programs and promotions manager, responsible for content development, integration, and online promotional campaigns and programs. Before that, she worked in the AOL Legal Department handling a variety of legal, policy and business issues. Prior to AOL, McClendon worked at Instructional Television System, a company dedicated to interactive education programming via satellite television. She is the recipient of a CIMedia ICON award for "Most Effective Marketing Program" and also earned AOL's "President's Award for Excellence." McClendon graduated Summa Cum Laude sum·ma cum lau·de adv. & adj. With the greatest honor. Used to express the highest academic distinction: graduated summa cum laude; a summa cum laude graduate. from the University of Maryland University of Maryland can refer to:
Nancy Nethery, director of product initiatives Nethery, formerly project manager of content programming for CIMedia since 1998, joined CIMedia in 1996 as general manager of AccessAtlanta.com. In that capacity, she developed and executed strategic, business and personnel plans for the city site in CIMedia's flagship market. Nethery and her team have earned CIMedia's prestigious "Golden Screwdriver" ICON award for two consecutive years. Nethery began her career with Cox Enterprises at the Atlanta Journal-Constitution in 1989. While at the newspaper, she served as managing editor for The Interactive Studio@The Atlanta Journal-Constitution from 1993 to 1996, where - among other responsibilities - she helped create AccessAtlanta.com from its inception. Before that, she held positions in the newspaper's Business News section as an assistant business editor and wire editor/weekend layout editor. Nethery holds an M.A. in economics from the University of San Francisco • • [ and an A.B. in international relations from the University of Georgia Organization The President of the University of Georgia (as of 2007, Michael F. Adams) is the head administrator and is appointed and overseen by the Georgia Board of Regents. , where she graduated Phi Beta Kappa Phi Beta Kappa: see fraternity. Phi Beta Kappa Leading academic honour society in the U.S., which draws its membership from college and university students. The oldest Greek-letter society in the U.S. . Steve Yelvington, director of network content Yelvington, who joined CIMedia in June 1999, was formerly executive editor of CIMedia. Before joining CIMedia, he served as the editor of startribune.com in Minneapolis. During his five-year stint at startribune.com, the site consistently ranked as one of the top newspaper-based sites worldwide and won numerous awards for content excellence. Yelvington's transition to digital media in 1994 followed an extensive career in print journalism as reporter, photographer and editor at the Star Tribune in Minneapolis, the St. Louis Globe-Democrat The St. Louis Globe-Democrat (casually referred to as The Globe) was a daily newspaper based in St. Louis, Missouri. It began operations on July 1, 1852 as the Missouri Democrat, which later merged with the St. Louis Globe. It was St. and several Illinois newspapers. In July 2000, Yelvington will serve as the keynote speaker at the NetMedia 2000 conference in London. He has spoken at Internet conferences throughout the United States as well as London, Berlin and Zurich. |
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