Cox Enterprises' The Atlanta Journal-Constitution Selects Bigfoot Interactive As Strategic Email Communications Provider.

Business & Technology Editors

NEW YORK & ATLANTA--(BUSINESS WIRE)--March 4, 2002

Email Program Connects Job Seekers with Potential Employers

Bigfoot Interactive, the leading provider of strategic, ROI-focused email communications technology and services, today announced that The Atlanta Journal-Constitution, owned by Cox Enterprises, Inc., one of the nation's leading media companies, has selected Bigfoot Interactive to create, track and analyze a customized email communications program.

Bigfoot Interactive has implemented an event-triggered email communications program for The Atlanta Journal-Constitution's recently launched online career center, available at www.ajcjobs.com. The email program instantly notifies job seekers of potential positions that match specified criteria in their individual profiles. In addition, Bigfoot Interactive helped integrate the newspaper's job candidate, employer and email databases.

"Bigfoot Interactive's comprehensive email communications capabilities and publishing expertise enable us to quickly implement a valuable service in a popular content area," said C. Dean Welch, director of classified advertising at The Atlanta Journal-Constitution. "Through this initiative, we are able to boost the scope of our job postings sections, significantly increase our capabilities to reach and communicate with our readers and build greater value for our advertisers in Atlanta's growing job market."

In a recent report from the U.S. Bureau of Labor Statistics, Atlanta was ranked as the top market where employment will grow the fastest from 1998 to 2025. The Atlanta Journal-Constitution currently represents the largest job recruitment resource in the Southeast, reaching more than half of the adult readership in the Atlanta area.

"Bigfoot Interactive understands the publishing industry and how to appeal to publishers' various constituencies, including readers and advertisers," said Al DiGuido, CEO of Bigfoot Interactive. "Cox Enterprises selected us based on our experience in the publishing industry and for our full-service, strategic approach. The Atlanta Journal-Constitution's career center program illustrates the power of email and its ability to create relevant and efficient communications that can increase loyalty, build relationships, drive advertising revenues and maximize overall return on investment."

About Bigfoot Interactive

Bigfoot Interactive (www.bigfootinteractive.com) is the leading provider of strategic, ROI-focused email communications technology and services. Through its combination of innovative technology, professional services and vertical market expertise, Bigfoot Interactive helps marketers acquire, grow and retain profitable customer relationships through highly relevant and personalized email communications. The company's end-to-end suite of products and services includes scalable email delivery technology, strategic consulting, database management and integration, and creative expertise to produce email programs that generate measurable results throughout the customer lifecycle. Since 1997, Bigfoot Interactive has developed successful permission-based email programs for more than 150 top companies, including MCI Worldcom, The Washington Post/Newsweek Interactive, World Wildlife Fund, Alitalia and TIME Magazine. The company also works closely with key strategic and channel partners, including Acxiom(R) Corporation, Grey Direct and Vertis. Privately held and based in New York, the company's investors include J.P. Morgan Partners, Flatiron Partners, Hudson Ventures, Grey Ventures, HPJ Media Ventures and Syndicat Technologies.

About The Atlanta Journal-Constitution

The Atlanta Journal-Constitution helps metro Atlanta stay connected to everything that's happening locally and around the world - both in print and online at ajc.com, ajcclassifieds.com and now ajcjobs.com. As the Southeast's largest newspaper, the AJC's newsroom of more than 500 journalists and photographers provides a daily connection to more than 2.1 million readers on an average Sunday and 1.8 million on an average weekday.