Cox Communications Welcomes Customers to Digital Max's Home; New, Rich Media Microsite Connects with Consumers Via Humor Centered on Cox's Suite of Digital Services.ATLANTA -- Cox Communications Cox Communications is a privately owned subsidiary of Cox Enterprises providing digital cable television and telecommunications services in the United States. It is the third-largest[2] cable television provider in the United States, serving more than 6. today announced its launch of a rich media website dedicated to "Digital Max," the company's digitally animated brand icon. Digital Max is a digitally-animated three-dimensional character who lives in the real world - interacting with Cox's customers and enjoying the company's many services. Max is always in the know about new digital products and services and loves to tell his friends and neighbors how easy it is to get connected. Via Cox's new website, Digital Max can now interact with customers online. "Digital Max made his debut as Cox's brand icon in June of 2005, and in his first six months, he's proven very popular with customers, as well as effective in delivering messages about Cox's products and services," said Joe Rooney Joe Rooney is an Irish actor and comedian. He has recently become a household name in Ireland as a result of starring as Timmy Higgins in the RTÉ comedy show Killinaskully. , senior vice president of Marketing. "This new microsite gives viewers access to unique Digital Max content they can only get online while enabling Cox to extend the brand conversation." Created by IQ interactive, an interactive marketing and advertising agency, Digital Max's website features the animated icon and showcases branded entertainment Branded Entertainment, also known as Branded content or Advertainment, is the combination of an audio-visual program (TV, radio, podcast, etc.) and a brand. It can be initiated either by the brand or by the broadcaster. and rich media content, including Digital Max's television spots, ring tones, MP3 songs, wallpaper downloads and instant message buddy icons. To view the site, click: http://www.cox.com/digitalservices/digitalmax/microsite.html. The site also includes three short videos featuring Digital Max as star and camera man having fun making "films." In "Fast Une Filme" Digital Max tries his hand at making an art film while bragging on the speed of Cox High Speed internet. In "The Mascot Chronicles," Max encounters CoCo the Koala koala (kōä`lə), arboreal marsupial, or pouched mammal, Phascolarctos cinereus, native to Australia. Although it is sometimes called koala bear, or Australian bear, and is somewhat bearlike in appearance, it is not related to true from Aussie Burger, another brand mascot. While CoCo bemoans long days in the hot sun pushing fast food roadside, Digital Max details his many powers in the digital world. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Max, "I am Mascot, hear me roar." "Max is an engaging personality; we wanted the website to allow people to get to know him better, while also gaining appreciation for the Cox brand," said Tony Quin, president, IQ interactive. "We had never produced 'Incredibles'-style animation on the web before so this was a great technical and creative challenge, but we are really pleased with the results." IQ partnered with Toronto-based Spin and Marina del Ray, Calif.-based Rhythm & Hues to create the high-definition animation and movement for Digital Max online. The animated Max character also appears in brand TV spots nationwide, via Southfield, Mich.-based Doner, and in print and on billboards in select markets. IQ interactive also designed the Digital Max introduction that appears on the Cox homepage, www.cox.com. About Cox Communications Cox Communications, a Fortune 500 company and wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of Cox Enterprises Cox Enterprises is the successor to the publishing company founded in Dayton, Ohio, by James Middleton Cox, who began with the Dayton Daily News. The company is private, 98% controlled by the octogenarian daughter of Cox, Anne Cox Chambers, and the two children of her late , Inc, is a multi-service broadband communications company Communications Company is a communications unit of the United States Marine Corps. They are part of Combat Logistics Regiment 37 , 3rd Marine Logistics Group (3MLG) and III Marine Expeditionary Force (III MEF). The unit is based out of the Marine Corps Base Camp Smedley D. with more than 6.6 million total customers, including more than 6.2 million basic cable subscribers (these numbers are an approximation as Cox continues to assess the effect of population loss in New Orleans New Orleans (ôr`lēənz –lənz, ôrlēnz`), city (2006 pop. 187,525), coextensive with Orleans parish, SE La., between the Mississippi River and Lake Pontchartrain, 107 mi (172 km) by water from the river mouth; founded in the wake of Hurricane Katrina  Editing of this page by unregistered or newly registered users is currently disabled due to vandalism. ). The nation's third-largest cable television provider, Cox offers analog cable television under the Cox Cable brand as well as advanced digital video service under the Cox Digital Cable brand. Cox provides an array of other communications and entertainment services, including local and long distance telephone under the Cox Digital Telephone brand; high-speed Internet access under the Cox High Speed Internet brand; and commercial voice and data services via Cox Business Services. Local cable advertising, promotional opportunities and production services are sold under the Cox Media brand. Cox is an investor in programming networks including Discovery Channel. More information about Cox Communications can be accessed on the Internet at www.cox.com. About IQ interactive IQ interactive, a division of IQTV, Inc., is a full service interactive agency specializing in rich media marketing for the broadband internet. IQ works with leading brands such as IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , the National Geographic Channel
The IQ interactive portfolio is available at www.iqtv.com. |
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