Cox's Digital Max Advertising Has Consumers Asking, `Who's That Band?'; Fans of the RAYZING SONS Can Download 'Deal Wit It' For Free On New Digital Max Site Launched Today.

ATLANTA -- Who's that band? That's the question pouring into Cox Communications' corporate office in Atlanta and to Cox customer care centers across the country.

The questions started rolling in last year when Cox Communications began airing a 30-second television spot featuring the RAYZING SONS alongside its new animated brand icon, Digital Max. In the spot, Digital Max helps a frustrated dial-up user to quickly download music via Cox High Speed Internet service. The spot's "ditch the dial-up" message is visually and acoustically punctuated when the band instantly streams into the living room, belting out a heavy rocking song that has consumers from Florida to Arizona asking, Who's that Band?

"Consumers from markets across the country have phoned customer care centers wanting to know more about the band featured in the Digital Max spot," says Dena Malsom, Cox director of marketing communications and branding. "We knew that featuring this very hip band would resonate with our high speed Internet target audience, which wants quick access to music via the Internet - and the spot draws attention to one of our most compelling product attributes, speed. We are delighted that it is also drawing attention to the rising stars of RAYZING SONS."

The emerging band from Los Angeles, RAYZING SONS, bills themselves as a rock band with a message of life, love, pain, fear and freedom. Airing in Cox markets across the country, the advertising spot features the six-member band head-banging to the song, "Deal Wit It"

And deal wit it they are. The band says that the added exposure is helping to attract new fans and fame. Hits to the RAYZING SONS' website, http://www.rayzingsons.com/home.html, are up and Talent Agent Nancy Luciano of NTA Talent Agency says that there is that unquantifiable but absolutely crucial viral buzz surrounding the band. "We're psyched that consumers are reacting to Deal Wit It in the Cox ads, said front man RZ. "We'd love it if Digital Max hit the stage with us some time."

Malsom said fans wanting more Digital Max and RAYZING SONS are in luck since Cox today made Deal Wit It available as a free download on the Digital Max micro-site (see related release). From www.Cox.com fans of Digital Max and RAYZING SONS can click on the Digital Max icon which will take them to a site dedicated to all things Digital Max. In addition to free downloads of the song, the site provides customers with a closer look at Digital Max's life and personality, including his home movies, TV commercials, ring tones for cell phones, and Digital Max wallpaper and buddy icons for computer screens.

"Max's humor and unique identity are reminding consumers that Cox, the original bundler of telephone, television and Internet, is the go-to company for the best in digital entertainment and broadband," said Malsom, who added that the new site is an extension of the "Your Friend in the Digital Age" brand message. "The fact that consumers can go to the site and quickly download the music of RAYZING SONS helps us to deliver on that brand promise in a very real way."

About Cox Communications:

Cox Communications, a Fortune 500 company and wholly owned subsidiary of Cox Enterprises, Inc, is a multi-service broadband communications company with more than 6.6 million total customers, including more than 6.2 million basic cable subscribers (these numbers are an approximation as Cox continues to assess the effect of population loss in New Orleans in the wake of Hurricane Katrina). The nation's third-largest cable television provider, Cox offers analog cable television under the Cox Cable brand as well as advanced digital video service under the Cox Digital Cable brand. Cox provides an array of other communications and entertainment services, including local and long distance telephone under the Cox Digital Telephone brand; high-speed Internet access under the Cox High Speed Internet brand; and commercial voice and data services via Cox Business Services. Local cable advertising, promotional opportunities and production services are sold under the Cox Media brand. Cox is an investor in programming networks including Discovery Channel. More information about Cox Communications can be accessed on the Internet at www.cox.com.

About RAYZING SONS:

Every now and then, a band comes along and brings something new to the music world: RAYZING SONS is that band. Their brand of rock is fresh, new, and most of all, inventive. Rayzing Sons is truly a unique band of brothers, but what sets them apart are their passionate live performances that showcase their skill, talent, and energy. Rayzing Sons are finishing their debut EP "Cix2 Deal wit" on NFE Records (www.nferecords.com), www.rayzingsons.com.