Cowles New Media and BPA International Work Together to Introduce Advertiser-Specific Audit.STAMFORD, Conn.--(BUSINESS WIRE)--August 1, 1996--Cowles New Media and BPA BPA British Paediatric Association. International today unveiled the prototype of an advertiser-specific audit that confirms ad impressions generated on the World Wide Web. The audit provides advertisers with independently verified and audited numbers of visits and click-throughs. Cowles' own Web site, Media Central (http://www.mediacentral.com),served as the Beta test A test of new or revised hardware or software that is performed by users at their facilities under normal operating conditions. Beta testing follows alpha testing. Vendors of packaged software often offer their customers the opportunity of beta testing new releases or versions, and the site for the audit and creation of the prototype. "We wanted to help set the industry standard for ad-specific Web audits that could provide advertisers with accurate, independently verified numbers," said Judy Lee, president of Cowles New Media. "Given that we are a media company that addresses the strategic concerns of the media and marketing communities, we were ideally suited to collaborate in developing standards for online advertising verification." Michael Marchesano, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of BPA International, added, "The proliferation of firms offering data collection and tracking services for Web sites has resulted in confusing and inaccurate terminology. BPA International believes our independent, third-party verification TPV (Third party verification) is a process of getting an independent third party company to confirm that the customer is actually requesting a change or ordering a new service or product. process is crucial to the integrity of traffic audits at Internet sites." Launched by Cowles Business Media, the leading provider of business-to-business information to the media and marketing communities, Media Central is one of the first Web sites to provide high-value business-to-business information and attract a loyal, top-level corporate following. Since its launch in November 1995, Media Central has become the single, most comprehensive Web site for critical, in-depth information about media and marketing. In addition to serving the interactive marketplace, BPA audits the circulation of more than 1,700 business publications and special-interest consumer magazines. A not-for-profit organization, it also counts 2,000 advertisers and advertising agencies as members. EDITOR'S NOTE Editor's Note (foaled in 1993 in Kentucky) is an American thoroughbred Stallion racehorse. He was sired by 1992 U.S. Champion 2 YO Colt Forty Niner, who in turn was a son of Champion sire Mr. Prospector and out of the mare, Beware Of The Cat. Trained by D. Cowles Business Media (CBM CBM Commodore Business Machines CBM Coalbed Methane CBM Christoffel Blindenmission CBM Condition Based Maintenance CBM Confidence-Building Measures CBM Curriculum Based Measurement (education) CBM Cubic Meter ), a unit of Cowles Media Company of Minneapolis, publishes magazines, newsletters, on-line Websites and produces conferences and research reports principally focused on the media and marketing services industries. Among the company's products are Direct, Inside Media, Folio:, Catalog Age, Promo pro·mo n. pl. pro·mos Informal A promotional presentation, such as a television spot, radio announcement, or personal appearance. , Digital Creativity, Pre and Cable World magazines, SIMBA Information, Inc. and Media Central (www.mediacentral.com). Cowles Media Company is a newspaper, magazine, and information-services company headquartered in Minneapolis. In addition to Cowles Business Media, Inc., its operating units operating unit A type of operating company that engages in transactions with outsiders and that is owned by another business. For example, in 1995 the stockholders of Capital Cities/ABC approved a $19 billion merger with the Walt Disney Company, whereupon include Star Tribune For the Wyoming newspaper, see . The Star Tribune (also Star trib or Strib, as it is often referred to) is the largest newspaper in the U.S. , a leading newspaper and information products company in the twin cities of Minneapolis-St. Paul and Cowles Enthusiast Media, Inc., publishers of special interest consumer magazines and related books and products. CONTACT: Caryl Svendsen/Stephanie Cook Pezzano+Company 212/529-1717 (x838) Fax: 212/529-5226 e-mail: csvendsen@shandwick.com or scook@shandwick.com |
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