Covente Adds New Validated List Development Service; Lead Generation Service Provider Delivers Quality Prospect Lists to Help Clients Improve Sales and Marketing ROI.ATLANTA -- Covente, Inc., a premier provider of strategic pipeline solutions for business to business (B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G. B2B - business to business ) technology and services companies, today announced its new Validated List Development service. Since its founding in 1991, Covente has specialized in high-end Teleprospecting for B2B high-tech and services companies. Covente's new Validated List Development service is a part of its strategy to expand its services in areas that will help its clients more effectively build and maintain strong sales pipelines. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. Postal Service postal service, arrangements made by a government for the transmission of letters, packages, and periodicals, and for related services. Early courier systems for government use were organized in the Persian Empire under Cyrus, in the Roman Empire, and in medieval , the quality of a list accounts for 40 percent of the success of a direct mail campaign. In businesses contact names, addresses and phone numbers will be outdated within 12 months. Therefore, data acquired from lists brokers is typically inaccurate and can severely impact the results produced by demand generation efforts such as direct mail, event promotion and teleprospecting campaigns. Covente's new Validated List Development service overcomes these challenges by building a current list of contact names, titles, telephone numbers, addresses and email information validated via a telephone call on behalf of the Covente client. "List quality is the number one issue that jeopardizes the success of any marketing campaign; with our Validated List Development services we improved the deliverability of a client's direct mail campaign by over 95 percent and the efficiency of a teleprospecting campaign by 57 percent," said Simon Boardman, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and general manager for Covente. "B2B technology companies are realizing that they have to invest in list development and validation to insure it is accurate and up-to-date if they are going to show any significant ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). from their direct marketing programs." For more information on Covente and its Strategic Pipeline Solutions visit www.covente.com or call 1-800-416-8710. About Covente Atlanta-based Covente, (www.covente.com), a premier provider of strategic pipeline solutions offers a comprehensive suite of services to build sales pipelines for B2B high-tech companies that will consistently support their revenue goals. Covente's integrated campaign services include Target Market, Prospect Acquisition and Pipeline Management Services which address the challenges its clients face in building and maintaining pipelines with highly qualified sales leads. For over 12 years, Covente has worked with more than 200 high-tech companies such as Capgemini, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Manhattan Associates Manhattan Associates is a supply chain management software provider. It was founded in 1990 in Manhattan Beach, California from where it borrows its name. The company has been headquartered in Atlanta, Georgia, since 1995 and operates offices around the world. , SAP and Timogen Systems delivering over $6 billion of revenue potential to its clients' sales pipelines. |
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