Covelight and SeeWhy Software Partner to Drive Real-Time Online Transactional Intelligence.Partnership Delivers Customers a Business Intelligence Breakthrough With the Analysis of Real-Time Ecommerce Data CARY, N.C. & WINDSOR, United Kingdom -- Covelight Systems, the innovator of real-time, application-independent online monitoring solutions, and SeeWhy Software, provider of the first real-time Business Intelligence (BI) platform, today announced a technology partnership that provides a breakthrough for BI users. Their collaboration gives joint customers an easily deployed platform that delivers real-time visibility into online customer activity. Covelight's Inflight Intelligence Engine offers a completely non-invasive way to capture transactions between web applications and users and instantaneously transform them into streams of meaningful business events. The SeeWhy event-stream processing system uses these streams for real-time metrics metrics Managed care A popular term for standards by which the quality of a product, service, or outcome of a particular form of Pt management is evaluated. See TQM. , alerts and actions into business processes. Uses for the joint solution include real-time web analytics, business activity monitoring See BAM. (BAM Bam (bäm), town (1996 pop. 70,100), Kerman prov., SE Iran, on the intermittent Bam River. Located on the western edge of the Dasht-e Lut, Bam is a trade center in a henna-growing region. Dates and other fruits are also grown; camels are raised. ), operational dashboards and real-time online marketing. George Tubin, Senior Analyst, Delivery Channels for TowerGroup explained, "We've seen numerous market leaders looking to incorporate real-time data Real-time data denotes information that is delivered immediately after collection. There is no delay in the timeliness of the information provided. Some uses of this term confuse it with the term dynamic data. into their operational business intelligence to drive them towards the real-time enterprise. Gaining visibility into their web application transactions enables them to take immediate action on critical business components, whether it's to protect their business from fraudulent behavior or to offer additional products or services to their online customers." Covelight developed a SeeWhy adapter to accomplish the integration. The new ability to work with Covelight's Inflight broadens the options joint customers have for bringing real-time web traffic data into the SeeWhy system alongside data from middleware Software that functions as a conversion or translation layer. It is also a consolidator and integrator. Custom-programmed middleware solutions have been developed for decades to enable one application to communicate with another that either runs on a different platform or comes from a , the enterprise service bus (ESB (Enterprise Services Bus) A message broker that supports Web services. See message broker, messaging middleware and Web services. ), or a range of integration software and databases. "Traditionally, click stream analysis and business intelligence have been separate stovepipes, restricting the ability to act effectively while the customer is on the website," said Charles Nicholls, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of SeeWhy Software. "This announcement enables click stream data to be combined with transactions in real time. For the first time, ecommerce companies can treat each customer uniquely in the context of their current value and act immediately by changing the offer in real time". Brokerage firms, banks and financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. institutions have been integrating Covelight's solution into their infrastructures to protect them from fraud, meet compliance and regulatory requirements Regulatory requirements are part of the process of drug discovery and drug development. Regulatory requirements describe what is necessary for a new drug to be approved for marketing in any particular country. , and now to improve their business processes. Business of all types can protect their web channel while also leveraging their investment to help grow their company. "The partnership with SeeWhy is a significant step enabling us to reach the horizontal markets Refers to the entire marketplace that crosses all industry boundaries. See horizontal market software. Contrast with vertical market. we envisioned after first architecting Inflight for the world's largest mutual fund company," stated Paul Bilden, VP of Sales and Business Development for Covelight Systems. "As a leading real-time business intelligence vendor, SeeWhy enables us to reach a critical market with a unique value proposition. Since executing the partnership, we have already fielded demand for the combined solution to address real-time business intelligence in telecom, online brokerage, and ecommerce firms on an international level." About Covelight Systems Covelight Systems' Inflight Solution provides Web-channel data at wire speed to backend analytic engines for a variety of enterprise uses. Covelight's products provide real-time, identity-based monitoring of critical online applications. Only by deploying Covelight solutions can organizations protect their business from Fraud and also grow their business by taking action upon their users online transactions. For more information, go to www.covelight.com or call at (919) 677-9680. About SeeWhy Software SeeWhy is the first real-time business intelligence platform for the event-driven enterprise. SeeWhy continuously analyzes and interprets streams of individual business events to alert you immediately to opportunities and risks and enable everyday decisions to be automated. Scalable for the most demanding applications, SeeWhy puts "instant insight" into your business processes, giving you real time visibility into current and future performance. SeeWhy has been selected as one of the top private European software companies for 2006 as part of the Red Herring Red Herring A preliminary registration statement that must be filed with the SEC describing a new issue of stock (IPO) and the prospects of the issuing company. Notes: 100 Europe, named Global Innovator by Guidewire Group and highlighted as a cool company by Gartner. SeeWhy Software was incorporated in 2003 and is headquartered in Windsor, UK, with a US office in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden . More information can be found at www.seewhy.com. |
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